Head of Integrated Campaign Strategy, Wealth Management

About Northern Trust

Northern Trust, a Fortune 500 company, is a globally recognized, award‑winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions, remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Role / Department

Head of Integrated Campaign Strategy, Wealth Management / Wealth Management Marketing

Job Overview

The Wealth Management marketing team promotes the firm’s suite of financial services to high‑net‑worth individuals, families, closely held businesses, family offices and foundations. The team leverages digital, content and traditional marketing expertise to support business growth, strengthen client relationships and reinforce the brand’s leadership in the industry.

The Head of Integrated Campaign Strategy is a senior‑level position reporting directly to the Head of Wealth Management Marketing. The role develops and executes comprehensive integrated marketing campaigns that drive business objectives, optimize lead generation and nurture processes, and maintain consistent messaging across all platforms. This role collaborates closely with content, creative, demand generation, digital and data teams to ensure alignment and maximize campaign impact.

Key Responsibilities

• Design and implement integrated advertising and promotional strategies aligned with the business unit’s marketing goals, focusing on both digital and traditional channels.
• Lead the planning, launch and ongoing management of multi‑channel marketing campaigns, ensuring timely delivery and measurable results.
• Partner with Wealth Management Head of Content Strategy to develop cohesive messaging that is consistently expressed through campaign channels to maximize effectiveness.
• Partner with creative, digital marketing, demand generation and performance teams, as well as external agencies, to develop compelling, high‑impact marketing campaigns.
• Develop and refine processes for lead acquisition and nurture, leveraging campaign insights to improve conversion rates and customer engagement.
• Develop and refine client journey maps to identify key touchpoints and optimize the overall client experience.
• Leverage the Customer Data Platform (CDP) and advanced analytics to gain actionable insights, informing approaches to personalize interactions, improve engagement and drive measurable results.
• Stay current on industry trends, competitor strategies and regulatory requirements relevant to wealth management marketing.

Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 10+ years of progressive experience in integrated campaign management, preferably within financial services or wealth management.
• Demonstrated expertise in developing and executing multi‑channel marketing campaigns.
• Strong proficiency in marketing automation, CRM and analytics platforms.
• Exceptional project management skills with a track record of delivering complex campaigns on time and within budget.
• Excellent written and verbal communication skills.

Desired Attributes

• Strategic thinking and the ability to translate business goals into actionable marketing initiatives.
• Leadership and influence skills, especially within cross‑functional environments.
• Analytical mindset with experience interpreting campaign data to drive continuous improvement.
• Ability to work independently and manage multiple priorities in a fast‑paced setting.
• Experience collaborating with content strategy, creative and digital teams.

Working Model

Hybrid – a balanced hybrid working model ensures flexibility; the successful candidate will spend time both in the office and working from home.

Salary Range

$150,000 – $205,000

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance and other voluntary and well‑being benefits. Northern Trust also offers a discretionary bonus program that may include an equity component.

Benefits

As a Northern Trust partner, you benefit from a flexible and collaborative work culture, financial strength and stability, opportunities for movement within the organization, accessible senior leaders and a commitment to the communities we serve. Join a workplace with a greater purpose.

Reasonable Accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at

Application Details

We hope you’re excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people. Apply today and talk to us about your flexible working requirements and together we can achieve greater.

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