Area Sales Director, Home Health

BAYADA Home Health Care is in search of an Area Sales Director to support our Greater Charlotte Home Health Sales team. The ASD will develop and implement selling strategies and tactics to grow Home Health Practice revenue and admissions. The role supervises a team of Marketing Managers and Transitional Care Managers that are deployed to call on assigned referral sources and grow customer relationships.

Territory

Charlotte, NC; Columbia, SC; Greenville, SC

Qualifications

• Exemplifies characteristics of The BAYADA Way: compassion, excellence and reliability.
• Four (4) year college degree.
• Minimum of three (3) years home health care sales and marketing experience.
• Experience in leading, training and driving a sales team through the referral/admission process.
• Demonstrated exceptional interpersonal and relationship building skills.
• Demonstrated record of outstanding organizational and problem‑solving skills.
• Ability to communicate verbally and in writing effectively and professionally.
• Demonstrated record of successfully developing home health sales training/mentoring tools and comprehensive strategic marketing plans with positive growth results.
• Track record of demonstrated home health sales growth and quota attainment.
• Ability to present multiple home‑care service lines.
• Ability to interview and hire qualified sales individuals.
• Positive professional team‑playing attitude, adaptability to shifting priorities and multi‑tasking.
• Creative and hands‑on.
• Capable of using sales reports and field communication to formulate strategic plans and customer‑specific selling presentations.
• Knowledge and compliance with Home Health state and federal regulatory agencies, reimbursement, and payor mix.
• Strong leadership ability, strategic insight, sales capability, good judgment and diplomacy.
• Intermediate PC skills required (PowerPoint, Excel, Word).
• Acceptable pre‑employment assessment results.
• Ability to read, write and effectively communicate in English.

Primary Responsibilities

• Demonstrate and communicate the core values of BAYADA and The BAYADA Way.
• Develop working knowledge of BAYADA’s mission, services, people, organization, policies and procedures.
• Achieve budgeted growth goals in admissions and revenue.
• Interview, hire, train and evaluate Marketing Managers and Transitional Care Managers.
• Mentor Sales strategies/tactics to area offices on gaining new referral business; supervise their Sales team by providing leadership, setting expectations and reviewing performance with the Regional Sales Director.
• Analyze sales strategies to increase referrals, admissions and market share in assigned offices.
• Assist in market research including competitive research, market survey and demographic analysis.
• Develop sales training programs and materials.
• Conduct ride‑along sales calls, business development activities and contact efforts to ensure referrals from key accounts with the offices Marketing Managers and Liaisons.
• Conduct bi‑monthly one‑on‑ones and quarterly field ride‑alongs with each of the Marketing Manager team.
• Define the foundation of account planning and management relationships and deliverables; analyze and communicate the objectives of account planning and management to all team members for success in visit sales.
• Identify needs among key accounts and develop strong relationships with new and existing referral sources while focusing on quantitative and qualitative results.
• Target and qualify accounts and develop an effective messaging and positioning strategy to sell BAYADA Services.
• Identify niche programs or opportunities as indicated by referral sources or market needs.
• Maintain and promote BAYADA presence in the community.
• Utilize Homecare Homebase, COM, Marketing toolbox, other marketing resources and external resources to generate marketing ideas.
• Maintain a system to track all marketing activity and contact information.
• Provide site visit reports to the Regional Sales Director.
• Demonstrate solid performance or exceed performance standards in key job dimensions/attributes as defined on the Performance Appraisal for Office Staff.
• Perform related duties as required or requested by supervisor.

Benefits

• Comprehensive benefits plan: paid holidays, vacation and sick leave, vision, dental and medical health plans, employer‑paid life insurance, 401(k) with company match, direct deposit and employee assistance program.
• To learn more about BAYADA Benefits, click here.

As an accredited, regulated, certified, and licensed home health care provider, BAYADA complies with all state/local mandates.

BAYADA Home Health Care, Inc., and its associated entities and joint venture partners, are Equal Opportunity Employers. All employment decisions are made on a non‑discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other similarly protected status in accordance with federal, state and local laws. We strongly encourage applications from people with these identities or who are members of other marginalized communities.

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