Sales Director

Overview

Coventry Meadows Assisted Living is now hiring a Sales Director . Are you a relationship-driven sales professional with a passion for helping seniors and their families find the right community? We are seeking a Sales Director to join our team and play a key role in driving occupancy, building referral partnerships, and guiding prospective residents through the move-in process. In this role, you will be responsible for achieving community occupancy goals by managing inquiries, conducting tours, securing deposits, and building strong relationships with prospects, families, and referral sources.

Responsibilities

• Drive occupancy growth by meeting established sales goals for inquiries, tours, and deposits.
• Achieve conversion targets for inquiry-to-tour and tour-to-deposit ratios based on community needs.
• Conduct external marketing efforts and person-to-person sales calls, documenting all interactions in the CRM/database.
• Schedule appointments for prospective residents and family members, conduct community tours, and answer questions about services, amenities, and lifestyle options.
• Coordinate and support lease signings for incoming residents in partnership with the Executive Director.
• Complete initial move-in paperwork and assist in facilitating a smooth transition for new residents.
• Maintain current knowledge of the local market, including competitors, community organizations, and healthcare providers.
• Develop and maintain strong referral relationships to support community occupancy goals.
• Monitor marketing efforts, manage market-specific budgets, and track campaign effectiveness.
• Build and maintain strong follow-up relationships with all inquiries to support long-term occupancy success.

Qualifications

• Previous sales, marketing, senior living, healthcare, or customer relationship experience preferred.
• Strong interpersonal and communication skills with the ability to connect effectively with seniors, families, and professional referral sources.
• Proven ability to build relationships and convert leads into move-ins.
• Organized and detail-oriented with the ability to manage multiple prospects and priorities.
• Experience using CRM or sales tracking software preferred.
• Ability to work collaboratively with community leadership and department teams.
• Knowledge of the senior living or healthcare market preferred.

Benefits And Perks Include

• Earn some of the best wages in the market!
• Access a portion of your earned wages before payday with PayActiv
• Paid Time Off (PTO), holiday pay and opportunities to earn additional PTO
• Medical, vision & dental insurance with Telehealth option and flex spending accounts
• Paid training, skills certification & career development support
• Continued education opportunities with company-sponsored scholarship programs
• Tuition reimbursement and certification reimbursement
• 401(k) retirement plan options
• Lucrative Employee Referral Bonus program
• Employee assistance program & wellness support
• Retail, food & entertainment discounts, and so much more
• Full-Time and Part-Time Benefits may vary, terms and conditions apply

About Our Senior Living Division

Our Senior Living Division offers team members the opportunity to advance their career while working in a fast paced and rewarding environment. We take pride in offering our residents more than just a place to rest their head. As a member of the Senior Living division, you will have the opportunity to use your skills to enhance the lifestyles of our residents and help them explore their passions. Our whole-person centered care focuses on nurturing the physical, emotional, mental, social and spiritual well-being of our residents. The hands-on experience you will gain allows you the opportunity to create meaningful relationships with your team and our residents.

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