Director of Sales

The Merrill Hotel & Conference Center – Muscatine, IA

Position Summary

Lead the commercial strategy for one of the Midwest’s most distinctive, award-winning boutique hotels. The Merrill Hotel & Conference Center is a AAA Four Diamond, Marriott Tribute Portfolio property that sets the standard for upscale hospitality, meetings, and events along the Mississippi River.

This is a rare opportunity to take the helm of a market-leading, high-performing asset with strong brand-backing, differentiated positioning. Offering the opportunity to elevate strategy and drive revenue growth.

The Director of Sales & Marketing is responsible for driving total revenue performance, market share, and brand positioning across all segments, with a strong focus on group, corporate, and catering business. This role is a key member of the hotel’s leadership team, partnering with revenue management and operations to achieve financial goals.

About The Hotel

The Merrill Hotel & Conference Center is the premier upscale, full-service hotel in the Muscatine market, offering:

• AAA Four Diamond designation and recognition as a top-performing Marriott Tribute Portfolio hotel
• Over 12,000+ sq. ft. of flexible meeting space, including a ballroom and riverfront event areas
• A purpose-built conference center supporting corporate, association, and social groups
• Prime Mississippi Riverfront location with walkable access to downtown dining and attractions

Key Responsibilities

• Develop and execute annual and quarterly commercial plans aligned with budget and forecast
• Drive OTB pace, segmentation mix, and ADR growth
• Partner with Revenue Management on pricing, displacement, and inventory strategies
• Lead proactive sales efforts across group, corporate, and catering segments
• Maximize utilization of conference center and meeting space
• Maintain strong market presence through client engagement and networking
• Ensure CRM discipline and pipeline accountability
• Partner with digital and brand teams to execute marketing strategies and campaigns
• Leverage Marriott channels to drive visibility and conversion
• Ensure consistent positioning of the hotel’s luxury, boutique, and riverfront experience
• Recruit, develop, and lead a high-performing sales team
• Drive accountability through forecasting, pipeline reviews, and performance management
• Foster a culture of collaboration and results

Ownership & Reporting

• Provide regular updates on performance, forecast, and strategy
• Deliver insights on market trends, risks, and opportunities
• Align cross-functionally to ensure execution of commercial strategies

Qualifications

• 5+ years of hotel sales leadership experience (DOS or senior level) in full-service or upscale hotels
• Strong background in group and conference center sales preferred
• Experience with Marriott systems and platforms preferred
• Proven ability to drive revenue growth and lead high-performing teams
• Proficiency in Delphi, Cvent, and revenue management concepts

About the Location

Muscatine, Iowa Is a Scenic Mississippi Riverfront Community Offering

• A growing downtown with restaurants, events, and cultural attractions
• A destination appeal for meetings, weddings, and leisure travel
• Proximity to the Quad Cities, Iowa City, and Cedar Rapids

About Peachtree Group Hospitality Management

Peachtree is a leading hospitality investment and management company with a diverse portfolio of branded hotels nationwide. We are committed to driving results, developing talent, and creating long-term value.

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