Director of Sales (Senior Independent Living)

Position Highlights

• Status: Full Time
• Schedule: Monday–Friday 9:00am–5:00pm; evenings and weekends as needed
• Location: Fully on-site – Fort Myers, FL
• Compensation: $65,000 base salary + On‑Target Earnings $107,000+ (base + commission at 100% goal attainment) with uncapped earnings

What You’ll Do

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow‑up, objections, and closing
• Achieve monthly and quarterly move‑in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow‑up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move‑in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
• Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
• Proven record of achieving sales targets and occupancy goals
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using CRM systems to manage leads and track performance
• Strong communication, presentation, and relationship‑building skills
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
• Professional, compassionate approach with a resident‑ and family‑first mindset
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

Benefits You’ll Enjoy

• Competitive pay with early access to earned wages
• Flexible scheduling
• Health, dental, vision, life, and disability insurance
• Paid time off and holidays
• 401(k) with employer match
• Paid training and growth opportunities
• Uniforms (where applicable)
• Employee Assistance Program (EAP)
• Volunteer time off
• Wellness‑related benefits

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

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