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Director of Sales, East Frozen-Deli

FoodStory Brands, WorkFromHome, MN, United States


The Director of Sales, Frozen and Deli, is responsible for driving growth across traditional grocery, specialty retail, brokers, and distributors. This role leads strategic initiatives, executes sales plans, and builds strong customer relationships to expand FoodStory Brands’ portfolio across branded, private label, and licensed products.

Key Responsibilities

  • Build and manage relationships with regional and national retailers, distributors, and brokers.
  • Own a key channel or category and develop tailored strategies for growth.
  • Develop and execute trade promotion schedules.
  • Manage deductions and ensure accurate resolution.
  • Lead new item presentations and commercialization.
  • Conduct store visits, ride-alongs, and sales calls.
  • Manage broker performance and contracts.
  • Collaborate cross-functionally across Sales, Marketing, and Operations.
  • Demonstrate leadership potential for future team management.

Required Qualifications

  • 5+ years of experience in CPG sales.
  • Proven ability to grow sales across retail, distributor, and specialty channels.
  • Strong organizational, communication, and follow-up skills.
  • Proficiency in Microsoft Office.
  • Understanding of pricing, promotions, and P&L dynamics.

Preferred Qualifications

  • Experience managing brokers or specialty distributors.
  • Experience leading new product launches.
  • Knowledge of private label or licensed brands.

Work Environment & Physical Requirements

  • Combination of office, remote, and customer-site work.

Location: Remote (East Coast)

Employment Type: Full-time

FLSA Status: Exempt

Reports To: SVP or VP of Sales

Travel: 50–75%

Work Schedule: Monday–Friday, 8 AM – 5 PM

Pay Range: 100,000-130,000 per year

Incentive Pay: Commission

Benefits Summary: Medical, Dental, Vision, 401(k), Vacation, Holidays, others

Hiring Process

Our process may include application review, interviews, assessments, reference checks, and a conditional offer.

Equal Opportunity Employer Statement

The Company is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected status.

Accommodation Statement

Applicants needing accommodation during the hiring process may contact human resources @

Work Authorization

Employment is contingent upon the ability to work lawfully in the United States and completion of employment eligibility verification after hire.

Background Check / Drug Testing

Employment offers may be contingent upon job-related screening, where permitted by law.

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