Director of Luxury Sales - Regent Santa Monica
IHG Hotels & Resorts, Santa Monica, CA, United States
Overview
Regent Santa Monica Beach, part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, presents a new era of indulgence with 167 opulent guest rooms and suites. Poised along a coveted coastline overlooking the Pacific Ocean, the resort features four dining destinations, a 10,000 square foot Guerlain Wellness spa, outdoor pool, Regent Boutique, and state-of-the-art Fitness Center. Regent Santa Monica Beach marks a historic brand return to Los Angeles and represents the Americas flagship. For more information visit RegentSantaMonicaBeach.com.
Job Summary
The Director of Luxury Sales is a dynamic and results-oriented leader responsible for overseeing all leisure sales initiatives for an ultra-luxury property. You will drive revenue by developing and executing strategic sales plans to attract and retain high-net-worth leisure clients, travel advisors, and luxury travel consortia. You will manage and expand a portfolio of key accounts, build relationships with industry partners, and represent the resort at industry events. A strong luxury service culture and commitment to brand standards are essential to ensure a seamless and elevated guest experience.
A little bit about your day
Reporting to the Director of Sales & Marketing, your day will vary, but will primarily involve the following responsibilities:
- Strategic Sales Development: Develop and implement comprehensive strategic sales plans to secure new corporate and leisure accounts, while nurturing and expanding existing relationships.
- Market Penetration: Conduct market research to identify, qualify, and pursue opportunities within the luxury travel sector.
- Partnership Leverage: Utilize IHG Global Sales partnerships to capture incremental business and expand the property's reach.
- Client Engagement & Relationship Management:
- Build and maintain strong relationships with key stakeholders including corporate travel managers, travel management companies, luxury travel advisors, consortia, and individual clients.
- Execute proactive engagement strategies including sales calls, familiarization (FAM) trips, targeted sales trips, and trade show participation.
- Manage a portfolio of assigned corporate and leisure accounts to ensure satisfaction and repeat business.
- Sales Representation & Advocacy:
- Act as a brand ambassador at industry events, trade shows, and client meetings.
- Host site inspections and familiarization trips to showcase the property’s unique value proposition.
- Performance Management & Reporting:
- Deliver accurate sales activity reports, robust forecasts, and performance updates to senior management.
- Consistently exceed revenue targets through prospecting, negotiation, and account management.
- Team Leadership:
- Provide guidance and development opportunities to leisure sales teams; monitor booking goals and performance.
- Internal Collaboration: Partner with Sales, Marketing, Events, and Operations to ensure a seamless client experience.
- Luxury Service Excellence: Demonstrate a deep understanding of luxury service culture and uphold Regent brand standards.
What we need from you
- A minimum of 5-8 years of progressive sales experience in luxury hospitality, with at least 3-5 years in a senior leisure sales leadership role.
- Bachelor's Degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field.
- Proven ability to lead, motivate, and develop high-performing teams in fast-paced environments.
- Strong skills in negotiation, presentation, and communication.
- Extensive experience working with high-end leisure markets, luxury travel agencies, and major luxury consortia.
- Deep understanding of the luxury travel market, guest expectations, and 5-star service standards.
- Ability to travel extensively domestically and internationally.
- A polished, professional, and approachable demeanor reflective of a luxury brand.
- Self-motivated, team-oriented, ambitious, and driven for sales success.
- Excellent problem-solving skills and a high level of attention to detail.
- International sales experience and cultural fluency is a plus.
- Willingness to work flexible hours, including evenings, weekends, and holidays.
What you can expect from us
The salary pay range for this role is $140,000.00 to $170,000.00. This range applies to work performed at Regent Santa Monica Beach and is eligible for bonus pay. We offer a comprehensive benefits package including paid time off, wellness and sick time, medical/dental/vision insurance, 401k, complimentary parking, employee meals, hotel discounts worldwide, and access to various discount programs. We value your individuality and support a collaborative team culture.
Important information
- The salary range is provided in good faith and may be adjusted based on factors including education, experience, location, and business needs.
- Compensation details such as bonus or commissions are at the Company’s sole discretion and subject to applicable laws.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please review our agency policy.
- If you are a resident of or applying to a job opening in the State of Washington, please read about applicable benefits.