
Sr. Director, Sales - Walmart
Newell Brands Inc., Bentonville, AR, United States
Job ID: 13759
Newell Brands is a leading consumer products company with iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie®, and Yankee Candle®.
Location: Bentonville, AR
Reports To: SVP/GM, Account Management
Position Description
The Sr. Director, Sales - Walmart will work closely with SVP/GM Walmart and Segment Sales Leadership to develop and execute winning Newell strategies for Walmart globally. The Sr. Director, Sales-Walmart will direct and orchestrate the local activities of a multi-functional team to improve the $315MM Walmart business for the company’s Kitchen & Commercial segment. This position provides oversight to a team of National Account Managers and supporting capability functions (Supply Chain, eCommerce, Customer Insights, Analytics, Customer Finance). The Sr. Director, Sales-Walmart is responsible for understanding Walmart’s business model, key objectives and strategies and translating those into collaborative business plans to deliver long‑term mutual growth across all Walmart fulfillment models. This role leads the customer interface at the VP and Sr. Director levels at Walmart and is critical to elevating Newell Brands to a preferred partner. The long‑term ambition is to grow the Walmart business to $350M.
Principal Duties & Responsibilities
Customer Understanding & Advocate
- Deeply understand Walmart’s business model, strategies, and executional imperatives, supported by Business Segment Sales Leadership, Marketing, R&D.
- Lead Walmart and Newell internal annual commercial planning processes.
- Provide monthly sales forecast and end‑to‑end supply planning for the customer. Must have a strong understanding of customer distribution network and customer‑related metrics (i.e. Fill Rate, On‑time, Vendor lead time, In‑stocks).
- Monitor customer strategy and execution, provide quarterly updates and ensure strategic alignment between customer and Business strategies.
- Primary point of contact for Segment Leaders in Pan NWL initiatives (Unilateral customer negotiations, etc.) that require coordination and execution across multiple Walmart departments.
- Advocate for team requirements and resources for success to win with Walmart.
Customer Engagement & Planning
- Engage customer annually to preview Newell Innovation, align on an annual joint business plan and quarterly monitor mutual performance metrics.
- Own the customer relationship with Walmart VP and Director levels.
- Build horizontal relationships across the Walmart enterprise, including Global Merchandising, Business Delivery, Supply Chain, Operations, Walmart.com, and Sustainability.
- Activate Pan Newell priorities and engage Customer to develop plans that meet both Newell Business Segment and customer’s business objectives.
- P&L responsibility for the Walmart account. Must demonstrate strong financial acumen and the ability to manage all account P&L levers including list price, sales allowances, rebates, markdowns, trade marketing spend and other customer investments (i.e. Retail Media, Customer Data).
- Constantly monitor the competitive environment and identify the highest‑level mutual opportunities for both Newell and Walmart.
- Provide monthly updates to the business and meet with senior customer contacts (SVP/VP) on a quarterly basis to maintain JBP alignment and a forum for contingency planning/course correction.
Leads, Develops and Grows a Winning Team Culture
- In concert with One Newell strategy, provide clear accountabilities for Walmart sales team; manage and evaluate performance of team.
- Drive local team collaboration and integrated teamwork between account management and supporting functional Capabilities team.
- Ensure capabilities most valued and needed by customer is optimal to deliver total annual objectives, while effectively managing cost to serve and overheads.
- Actively champion diversity and inclusion, employee safety and foster an engaged customer‑centric employee culture.
- Identify, coach, mentor, and develop team members for future leadership roles.
- Manage the short- and long‑term talent needs of the field‑based sales team.
Primary Requirements
- 15+ years of successful cross‑functional, customer‑facing leadership experience within the consumer products industry.
- 5+ years’ experience leading high performing teams.
- Experience managing in a live trade accrual system.
- Selling experience with consumer products, preferably across multiple brands or product lines.
- Ideally, experience in home products categories.
- Working knowledge of eCommerce, category management, supply chain, strategic planning and implementation.
- Prior experience working with Walmart. Ideally, possesses advantaged knowledge and business relationships with senior level executives at Walmart.
- Experience developing and managing custom products with the product development team.
- Strong demonstrated record of problem solving and priority setting.
- Strong demonstrated track record of achieving tough and demanding goals.
- Demonstrated track record of developing collaborative relationships.
- Strong communication and listening skills with the ability to adjust style to effectively interact with external customers and internal teammates. Possesses a track record of leading through influence.
- Strong record of hiring, managing, and promoting top performers.
- Four‑year undergraduate degree in Business Administration, Marketing, or related field.
- Ability to travel approximately 20% of the time.
Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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