Director, Group Sales

Organization Overview

The Florida Panthers enter their 33rd season in as one of the National Hockey League’s premier franchises. As back-to-back Stanley Cup champions in 2024 and 2025, the Panthers have emerged victorious in 11 of their past 12 postseason series and captured four Eastern Conference championships. Led by President of Hockey Operations & General Manager Bill Zito in his seventh season and President of Business Operations Michael White in his first full season, the Panthers operate four facilities in Broward County, Florida: Amerant Bank Arena in Sunrise; the Panthers IceDen in Coral Springs; the state‑of‑the‑art Baptist Health IcePlex in Fort Lauderdale; and the renovated War Memorial Auditorium, a venue for concerts and events year‑round. The organization is owned by Vincent J. Viola, a U.S. military veteran, and emphasizes a culture of self‑less service both on and off the ice. The Panthers’ “Heroes Among Us” program honors a U.S. military veteran at every game, while the Florida Panthers Foundation focuses on veterans’ affairs, children’s health and education, endangered Florida Panther awareness, and youth hockey growth throughout the region. They remain committed to empowering their fans to live sustainably and building resilient communities across South Florida and the tri‑county area.

Job Title

Director, Group Sales

Department & Reporting

Ticket Sales; Reports To: Vice President, Ticket Sales & Service

Position Details

FLSA: Exempt | Employment Type: Full‑Time | Location: Amerant Bank Arena

Job Summary

The Florida Panthers are seeking a driven, strategic, and results‑oriented leader to serve as Senior Manager or Director of Group Sales. This individual will lead the Group Sales team to achieve and exceed revenue goals across multiple verticals, build innovative programs that deepen community engagement, and expand the Panthers’ reach throughout South Florida. The role plays a critical part in connecting the game of hockey to new audiences through youth hockey initiatives, affinity‑based communities, corporate ticket packages, and large‑scale group experiences. The ideal candidate is a strong sales leader and creative thinker who can develop impactful programs while holding a team accountable to high performance standards.

Job Functions

• Lead and execute the Group Sales strategy to drive revenue across:
  • Youth Hockey programs and associations
  • Affinity groups (schools, nonprofits, cultural organizations, alumni groups)
  • Corporate outings and hospitality experiences
  • Group concert sales and arena events
  • Theme nights and specialty ticket packages
• Develop and implement innovative group products that align with organizational priorities and fan engagement goals
• Forecast, track, and report on sales performance, ensuring alignment with overall ticketing and revenue targets
• Collaborate with Ticket Sales, Premium Sales, and Service teams to maximize cross‑sell and upsell opportunities
• Develop theme nights and ticket packages that resonate with targeted audiences and drive incremental revenue
• Lead group sales strategies tied to concerts and non‑hockey events at Amerant Bank Arena
• Lead, coach, and develop a team of Group Sales representatives and managers
• Oversee the execution of group experiences to ensure a seamless and high‑quality game‑day experience

Qualifications

• 5+ years of experience in ticket sales, group sales, or sports/entertainment sales leadership
• Proven track record of driving revenue and leading high‑performing sales teams
• Strong understanding of group sales strategy, product development, and fan engagement
• Experience working with youth sports organizations, community groups, and/or corporate clients preferred
• Exceptional leadership, communication, and organizational skills
• Data‑driven mindset with the ability to translate insights into actionable strategies
• Ability to thrive in a fast‑paced, high‑demand environment

Position Type / Expected Hours of Work

• This is an exempt position. Must be able to work flexible hours, including nights, weekends, and holidays as needed.

Inclusive Work Environment

The Florida Panthers are committed to fostering an inclusive culture that values diversity, equity, and inclusion. All employees are respected for who they are and the unique contributions they make.

Equal Opportunity Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

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