Head of Brand & Communications

help us build a platform for the next generation of music listening, content creators, and fans.

Life at Hook

jobs with benefits

Be part of a mission-led vision, and build your career with inspiring, talented people. We celebrate diversity, equity, and inclusion, and are committed to providing equal employment opportunities, regardless of race, gender, ethnicity, sexual orientation, or background.

We're a team of problem-solvers and builders who love the idea of creating the future of music and creativity.

• Paid medical, dental, and vision insurance
• Equity incentives
• Unlimited PTO & all national holidays
• Generous parental leave
• TriBeCa, NYC Office (Hybrid Schedule)
• Opportunity to represent Hook at industry events and concerts.

Open roles

Let's rock!

Head of Brand & Communications

New York City; Remote

Full time

Location Type

Hybrid

Department

Marketing

About Hook

Hook is a social music platform, backed by top-tier investors, building the next generation of music discovery, fan expression, and creator growth. We turn the songs people love into sounds they can play with — enabling fans and creators to reimagine music through intuitive, remix-friendly experiences with zero learning curve. By partnering directly with artists, labels, and rightsholders, Hook ensures music is discovered, shared, and expressed in ways that respect and reward the people behind it. At Hook, music isn’t just consumed — it’s experienced, expressed, and made personal.

Role Overview

We’re looking for a Head of Brand & Communications to define how Hook shows up in the world — and ensure everything we put out feels coherent, distinctive, and culturally relevant. Today, brand at Hook is fragmented across product, marketing, partnerships, and content; this role exists to bring it all together.

You will own Hook’s brand narrative, voice, and external presence, ensuring consistency across every touchpoint — from product to campaigns to partnerships. This is a highly hands‑on role: you’ll not only define the brand, but actively shape and execute how it comes to life day-to-day.

You’ll work closely with the founder, VP of Marketing & Partnerships, Growth, and Creative to synthesize ideas from across the company into a clear and compelling brand direction, and translate that into execution.

What You’ll Do

Define and evolve the brand: Own Hook’s positioning, narrative, and voice — and translate it into clear, actionable messaging across product, campaigns, and content

Drive brand coherence across product and marketing: Ensure consistency across product surfaces, social, lifecycle, campaigns, and partnerships — actively reviewing, refining, and improving outputs so everything feels intentional and distinctly Hook

Lead and execute high-impact campaigns and cultural moments: Develop and drive standout campaigns and activations end-to-end — from concept through execution — in partnership with Growth, Partnerships, and Creative

Own and execute external communications: Lead PR, announcements, and storytelling — from shaping narratives to writing and refining key materials

Set and uphold the creative bar: Partner with Creative to define direction and provide hands‑on feedback across campaigns, content, and brand expression

Turn ideas into a unified brand direction: Synthesize inputs from the founder and cross‑functional teams, and translate them into clear, executable plans

Shape and execute brand partnerships: Partner with Marketing & Partnerships to develop and bring to life collaborations that reinforce Hook’s brand and cultural relevance

Partner deeply across Product, Growth, and Marketing: Work closely with cross‑functional teams to ensure the product experience, messaging, and campaigns are aligned — and step in where needed to refine and elevate execution

Required Skills & Experience

8–12+ years of experience in consumer product brand marketing, with a track record of building or shaping a consumer internet brand from 0→1 or 1→10

Strong instincts for taste, culture, and storytelling — you know what feels right and what doesn’t

Proven ability to define brand positioning, narrative, and messaging, and translate it into execution across product, campaigns, and content

Experience leading high-impact campaigns or cultural moments end-to-end

Ability to operate both strategically and hands‑on — comfortable moving between defining direction and directly refining copy, creative, and outputs

Strong collaborator who can synthesize input from multiple stakeholders (founder, marketing, creative) into a cohesive direction

Experience working cross‑functionally with product, growth, and creative teams

Why This Role Is Exciting

You won’t be inheriting an established brand - you’ll be defining it. This role sits at the center of product, culture, and storytelling, with the opportunity to shape how Hook is understood by creators, consumers, and the industry.

You’ll work directly with the founder and leadership team to turn strong ideas into a cohesive, compelling brand, and build something that resonates far beyond individual campaigns.

Compensation

For U.S.-based roles, the base salary range for this position is $100K - $160K, with additional equity and benefits. Final compensation will be determined based on experience, location, and role level.

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