Mgr. Trade Marketing
This position will work on-site in Miami, Florida.
Responsibilities
- Responsible for numerous consumer marketing sub-channels that work together to fuel the commercial success of the brand, including but not limited to multi-channel global integrated promotional campaigns, global promotional emails, and direct global webinar support.
- Lead the Go-To-Market strategy and execution of all Global Integrated Marketing Promotions including retail promotions, flash sales, targeted offers, product specific offers, and full multi-channel strategy and suite of associated creative assets, developing three to four integrated campaigns concurrently.
- Supervise the development of creative briefs for integrated promotional campaigns and collaborate closely with Creative Team to optimize formats and imagery for broad consumer appeal while prioritizing regional needs.
- Lead the development, strategy and execution of various types of promotional emails, with the goal of informing, engaging, and ultimately converting consumers.
- Collaborate with Commercial Planning and Revenue Management and lead the global promotional calendar planning, offer brainstorming, competitive analysis, offer buy-in, creative briefing, QA, global distribution, global communications plan, and go-live.
- Partner with CRM team to optimize and enhance segmentation and personalization efforts within promotional and engagement emails to support lifts in Click Through Rate, Bookings and Revenue.
- Partner with Analytics teams for overall promotional reporting across integrated channels to gauge Promotion performance vs. promotional type and strategy and produce monthly performance reports.
- Work closely with Creative Team and channel owners to optimize creative formats, delivery, and testing to drive creative performance in each channel within the integrated suite.
Qualifications
- Experience developing integrated consumer campaigns and communication plans that drive business results through key insights.
- Analytical skills and an entrepreneurial approach to spot and act on opportunities to drive increased performance.
- Proven track record of customer campaign development and understanding how to translate insight into action.
- Knowledge and familiarity with the cruise industry preferred.
- Ability to work well collaboratively and influence without authority.
- Ability to manage and develop diverse teams, fostering a collaborative environment that encourages growth and accountability.
- Ability to multi-task and work under pressure and tight deadlines.
- Competent in Microsoft Excel, Word and PowerPoint.
- A passion for travel.
- 6+ years in Consumer or Trade Marketing running multi-channel campaigns.
- Degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
- Strategic & innovative thinker.
- Understanding of email channel plus.
- Ability to view EM reports and make optimization recommendations based on KPI.
- Impactful storyteller – verbally & visually.
- Very high attention to detail.
- Highly proficient in MS Office with a particular focus on PowerPoint.
- Project management.
- Self-starter and ability to identify tasks at hand.
- Excellent verbal and written skills.
- Demonstrated experience in cross-functional collaboration.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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