Director, GTM Enablement — B2B Marketing Strategy

A leading health services company is seeking a Lead Director for Go-to-Market Enablement to guide B2B marketing strategies in Hartford, Connecticut. The role involves collaborating with various business units to ensure market identification and successful launch planning. Candidates should have over 10 years of marketing experience, particularly in the health insurance industry. Responsibilities include developing comprehensive GTM strategies and conducting competitor analyses. A bachelor’s degree in marketing or a related field is required alongside strong strategic and communication skills.
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