Omnichannel Marketing Partner, Oncology

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience, as well as products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Omnichannel Marketing Partner (also known as Omni Partner or OP) supports sales execution by a regional team of Strategic Account Managers and Oncology Specialists by coordinating territory‑specific omnichannel customer engagement initiatives. The role provides advanced analytical support and recommendations to drive prospecting and call planning assistance, customises and drives the execution of ongoing digital marketing tactics (including content creation), monitors omnichannel dashboards to optimise channel selections, identifies educational gaps and digital coaching opportunities, and uncovers actionable insights.

• Provide call planning and prospecting support, and holistic omnichannel intelligence to a regional team of SAM/OS colleagues.
• Optimise ongoing digital communication strategies and tactics to provide promotional product information to customers between in‑person visits.
• Act as a trusted conduit between field sales and brand marketing, providing sales voice‑of‑customer feedback to inform future optimisations of promotional resources and amplifying brand objectives to maximise pull‑through and utilisation of omnichannel resources and strategies.
• Design and execute digital promotional campaigns for HCPs, including targeting, assigning messaging journeys, analysis and measurement, and translating back into field engagement opportunities (linking digital to field sales).
• Work with DAOR (digital agency of record) to continually optimise NPP (non‑personal promotion) campaign strategies, and provide feedback on campaign performance and targeting capabilities.
• Conduct deep‑dive analysis for specific commercial functions/teams to inform content plans and strategic plans, with supervision.
• Serve as an omnichannel subject‑matter expert for SAM/OS teams and cross‑functional commercial partners, providing guidance to elevate their understanding of omnichannel marketing strategies and tactics.
• Integrate field‑driven customer insights with data‑driven insights to create regional influence maps, customised target lists, and HCP profiles.
• Improve CRM utility by identifying and resolving contact information gaps at the territory level.
• Gather and provide feedback and recommendations to marketing and customer experience teams to improve CRM and omnichannel platforms, processes, strategies, and tactics.

Qualifications

• Bachelor's Degree required.
• 8+ years total experience.
• 3+ years sales experience, or directly supporting sales.
• 3+ years hands‑on experience with brand & digital marketing tools and analytics tools (web analytics, CRM systems, CDP, etc.).
• 3+ years cross‑functional strategy/leadership experience.
• Digital native with curiosity and advanced understanding of digital environments.
• Strong leadership skills and an ability to influence within a matrixed environment.
• Excellent reporting and analytical skills.
• Proficiency with Excel and PowerPoint, including Pivot Tables and advanced functions preferred.
• Loves numbers and digging into data, able to turn data into actionable insights.
• Project and process management experience.
• Excellent written, verbal and interpersonal communication skills.
• Demonstrated ability to present to executive audiences and varied stakeholders.
• Ability to manage several concurrent tasks and projects in a fast‑paced environment with limited supervision.
• Experience with medical/regulatory/legal review processes.
• Demonstrated ability to prioritise tasks.
• Demonstrates adaptability and thrives in a start‑up environment, effectively managing ambiguity and identifying solutions.
• Proactively leverages AbbVie Artificial Intelligence portal to accelerate day‑to‑day processes and confidently challenges the status‑quo to drive innovation.
• Self‑starter, proactive problem solver, with a service mindset.

Additional Information

• The compensation range described below is the range of possible base pay compensation that the Company believes, in good faith, it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and may ultimately be more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long‑term incentive programmes.
• AbbVie is an equal‑opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.
• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
• US & Puerto Rico only – to learn more, visit

Equal Employment Opportunity Statement

AbbVie is an equal‑opportunity employer and is committed to providing a diverse and inclusive workplace for all employees and candidates. We comply with all applicable laws and regulations concerning equal employment opportunity, disability, and veteran status. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.

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