Associate Director of Annual and Integrated Giving

The East Stroudsburg University Foundation, the 501(c)(3) affiliate of East Stroudsburg University, seeks a talented, experienced, and energetic development professional to serve as the Associate Director of Annual and Integrated Giving. The Associate Director plays a key role in the Alumni Engagement and Annual Giving Office, shaping how alumni, students, and donors experience philanthropy at ESU. This position blends campaign strategy, storytelling, audience segmentation, and donor experience to strengthen participation, increase annual revenue, and advance the mission of the ESU Foundation through the Warrior Fund and other giving priorities.

Essential Functions

Reporting to the Director of Alumni Engagement and Annual Giving, this individual will work independently and collaboratively with colleagues across the Foundation and university to create and design integrated giving campaigns, donor communications, and planning stewardship experiences that engage alumni and inspire giving. The successful candidate will bring a balance of creativity and analytical strategy. Someone who sees philanthropy as both a communication and a relationship‑building discipline.

Multi-Channel Campaign Strategy and Messaging

• Lead the planning, execution, and analysis of annual giving campaigns across email, direct mail, digital platforms, social media, and emerging channels
• Develop compelling and donor‑centered messaging that aligns with the Foundation’s mission and brand voice
• Build and manage campaign calendars, timelines, and creative direction to support solicitation, engagement, and stewardship goals

Audience Segmentation and Personalization

• Use data insights to shape donor journeys, segment audiences, and deliver content tailored to donor interests, behavior, and affinity
• Partner with Advancement Services to track performance metrics, test strategies, and refine future communications
• Develop targeted campaigns for first‑time donors, LYBUNT/SYBUNT audiences, lapsed donors, non‑donors’ students, alumni, and leadership annual giving prospects

Donor Experience and Stewardship Collaboration

• Work closely with Donor Relations and Stewardship to align solicitations with impact reporting, acknowledgments, and donor touchpoints
• Support coordinated retention strategies, including thank‑you communications, loyalty recognition, and recurring gift messaging
• Ensure annual giving efforts are supportive of the donor experience

Digital Content and Engagement

• Lead storytelling and content creation around the Warrior Fund, including impact stories, visuals, video scripts, and platform‑specific messaging
• Develop and manage email series, giving pages, crowdfunding content, and digital assets that support donor conversion and retention
• Monitor performance analytics to optimize engagement and drive measurable results

Integrated Giving Initiatives

• Oversee signature programs that strengthen the giving pipeline, including senior class gift participation, student philanthropy, giving days, and leadership annual giving
• Guide student and young alumni philanthropy efforts that cultivate long‑term giving habits and donor identity
• Develop innovative giving opportunities tied to affinity groups, faculty and staff, athletics, academic areas, or milestone experiences

Cross‑Campus and Internal Collaboration

• Partner with Associate Director of Alumni Engagement and Outreach to integrate giving messages into reunions, chapters, Homecoming, affinity groups, and signature events
• Coordinate with Advancement Services, Donor Relations, and Stewardship to align audience strategy, data needs, and campaign delivery
• Serve as a strategic partner to enhance visibility in shaping how philanthropy is communicated throughout the donor and alumni lifecycle

Additional Duties

• Monitor daily mail and complete gift logs
• Exercise professionalism and discretion in working with confidential information

Qualifications

• Three or more years of relevant experience in fundraising, communications, digital engagement, or related mission‑driven work
• Strong written and verbal communication skills, with the ability to craft persuasive, donor‑centered content
• Ability to manage multiple projects and deadlines in a fast‑paced environment
• Experience using CRM (Blackbaud NXT) or marketing platforms to segment audiences and analyze performance metrics
• Collaborative, creative mindset with an ability to build relationships and influence across departments
• Availability for occasional evening/weekend work and travel
• Proficiency with database management systems and software platforms: i.e., Raiser’s Edge, Microsoft Office Suite, proficient in Excel
• Must be able to successfully complete background checks

To Apply

Application package must include:

• Cover letter indicating why you are interested in this position plus salary requirements
• Resume (please include start and end date of employment for each position)
• Names and contact information of three professional references (at least one of which must have been immediate supervisors)
• Portfolio (Preferred): Submit samples demonstrating experience in audience engagement, persuasive messaging, or mission‑driven storytelling (e.g., writing, digital content, campaign materials, or relevant links)

The East Stroudsburg University Foundation is an equal opportunity employer encouraging excellence through diversity. Excellent benefits include participation in medical, dental and vision coverage; generous retirement plan; life insurance; holidays; personal and vacation days and sick leave.

Closing Date

Applications must be submitted by March 15, 2026 . Review of applications will begin immediately and continue until the deadline. The application period may close earlier if a sufficient number of qualified candidates is received.

Notice of Nondiscrimination: East Stroudsburg University Foundation does not discriminate on the basis of race, color, national origin, religion, sex, disability, age, sexual orientation, gender identity or veteran’s status in its programs and activities in accordance with applicable federal and state laws and regulations. The following person has been designated to handle inquiries regarding this policy: CFO, East Stroudsburg University Foundation, 200 Prospect Street, East Stroudsburg, PA 18301, . For assistance or special accommodation, please call .

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