Brand Content Director

Responsibilities

Brand & Content Strategy

• Develop and execute a strategic marketing and content plan for the market centers
• Lead the creation of high-quality video, social media, and digital marketing content
• Maintain a consistent brand voice and visual identity across all marketing channels
• Identify new opportunities to increase brand visibility and engagement

Video & Social Media Leadership

• Lead video content strategy for the offices and agents
• Capture and produce short‑form and long‑form video content
• Manage social media presence for the market centers
• Post content regularly that highlights agent success, listings, and office culture

Agent Marketing & Branding

• Help agents develop and elevate their personal brands
• Provide guidance and coaching on video, social media, and marketing strategies
• Create marketing materials, including flyers, digital campaigns, and listing promotions
• Offer strategic marketing consultations to agents

In‑House Marketing Services

• Operate and manage a fee‑based marketing service for agents
• Deliver marketing materials such as listing campaigns, branding assets, and digital content
• Establish service packages, pricing, and timelines for marketing services
• Ensure high‑quality deliverables and professional service standards

Campaign Development

• Design and execute marketing campaigns for listings, recruiting, and office initiatives
• Create promotional strategies for events, announcements, and special initiatives
• Track engagement and performance metrics to inform marketing decisions

Qualifications

The ideal candidate is both creative and strategic . They understand that strong marketing is not just about design but about positioning, storytelling, and visibility.

• Have experience with brand strategy, marketing, or digital media
• Are highly skilled in video production and social media content creation
• Understand how to build compelling personal and business brands
• Are comfortable coaching others on camera presence and marketing strategy
• Thrive in a fast‑paced, entrepreneurial environment
• Are organized, proactive, and able to manage multiple projects simultaneously
• Have strong communication and collaboration skills

Preferred Skills

• Video production and editing
• Social media content strategy
• Graphic design (Canva, Adobe, or similar tools)
• Marketing campaign developmentPhotography and video capture
• CRM or marketing platform familiarity
• Experience working in real estate or a service‑based industry is a plus

Compensation: $90,000 - $120,000 yearly

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