Brand Manager – Equine Division
W.F. Young, Inc., East Longmeadow, MA, United States
W.F. Young, Inc., a global leader in animal health and the company behind Absorbine® and The Missing Link® brands, is hiring critical roles to support rapid growth and drive innovation as we enter our 134th year.
We are committed to enhancing the lives of companion animals and livestock through high-quality, innovative health and wellness products. Guided by our founders’ pioneering spirit, we strive to create unique solutions that meet unmet market needs, grow our product line organically, and uphold our mission to improve animal health worldwide. Our C.A.R.E Values foster a culture of creativity, continuous improvement, and speed to market, empowering breakthrough innovations.
The W.F. Young team is seeking a Brand Manager-Equine who will build brand strategy, collaborate on new product development, execute omni-channel brand plans & promotions, and be the product expert for assigned brands to drive sales. The ideal candidate must have experience managing a large brand portfolio, have a customer-first focus, be curious and always open to learning, be a team-player, have strong organization skills, the ability to figure things out, positive energy, and a good sense of humor. This role is based in the East Longmeadow office.
Key Responsibilities
- Helps guide the strategy for assigned brands and is responsible for creating brand plans, media and content calendars, and promotional programs in support of company goals
- Owns P&L management of assigned brands to achieve sales and profitability goals and works with the team to adjust strategic approaches and plans to address market challenges and capitalize on opportunities as they arise
- Analyzes sales and brand performance reports and distills information into insights and recommended actions to drive growth for the brands and products
- Responsible for the execution of brand plans through collaboration with team members and agency partners for marketing communications, advertising, social media, content creation, PR, promotions, and related functions including the development of creative briefs, scheduling, production, distribution, and expense management necessary to execute plans
- Runs day-to-day relationship with agency partners for assigned brands to execute tactics outlined in annual brand plans, manages internal approvals, tracks budgets, and ensures all consumer facing communications are regulatory compliant
- Analyzes performance of marketing campaigns and uses data and insights to optimize creative and adjust tactics to achieve campaign goals
- Help build annual marketing budgets, sales forecasts, and promotional budgets
- Acts as the expert for the product lines within assigned brands and is the go-to person for knowledge on product features and benefits, usage, competitors, market size, consumer and trade sentiment, and trends that may affect the product or brand, and serves as the advocate for maintaining the highest standards of product quality and consumer experience
- Provides omni-channel support for sales through product training, creation, and distribution of point of purchase materials, content creation, account-based marketing support, and tradeshow support
- Participates in the Innovation Team to seek out and evaluate new products and product improvements and supports product development as the brand expert and voice of the consumer throughout the development process
- Research and prepares strategic market assessments and competitive profiles for existing business, new market opportunities, and new products
Key Qualifications
- Minimum of a bachelor’s degree in business; Marketing degree preferred
- 5 years of marketing experience in brand management – consumer packaged goods (CPG) environment and animal health care experience highly preferred
- Experience managing a brand portfolio of $10 million in revenue
- Passion for animals and comfort working around them
- Financial acumen, including ability to analyze P&L’s and sales reports
- Analytical skills and the ability to turn information in actionable insights
- Strong organizational skills and high attention to detail
- Project leadership skills and the ability to prioritize high impact initiatives
- Highly developed problem-solving abilities
- Ability to hold yourself and others accountable for deadlines and deliverables
- Must be a team player and enjoy working in a highly collaborative environment
- Ability to act as an expert and advocate to champion projects and initiatives
- Knowledge of PC; Microsoft Office; including Outlook, Word, PowerPoint and Excel
Salary Range: $100,000 – $115,000 *compensation based on candidate’s experience*
Summary of Benefits Offered
- Medical, Dental & Vision coverage
- Fitness & Weight-loss Reimbursement Programs
- Bonus Program
- Pet Insurance
- Educational Assistance Program
- Company Paid STD/LTD
- Company Paid Life Insurance
- 401(k) — with company match
- Paid Time Off Programs