Director of Membership & Engagement

Position Overview

The Director owns the strategy and execution of membership growth, retention, and revenue performance. This role is directly accountable for delivering $2.2 million in annual dues revenue while strengthening member relationships and evolving the organization’s value proposition.

This is a hands‑on, revenue‑driving role requiring strong execution, data discipline, and consistent external engagement. The position plays a central role in the organization’s financial performance and industry presence.

Core Responsibilities

Revenue Accountability

• Own and deliver membership dues revenue goals
• Develop and execute acquisition and retention strategies to meet or exceed revenue targets
• Actively manage membership pipeline, renewal cycles, and forecasting
• Identify opportunities to grow dues revenue through segmentation, pricing, and engagement strategies

Relationship Growth & Market Presence

• Build and maintain high‑value relationships with ASA’s 800+ members and prospects
• Serve as a primary external representative of the organization
• Travel to ASA and other industry events, conferences, and member meetings to drive recruitment and engagement
• Strengthen visibility and credibility across the industry

Member Value & Product Evolution

• Lead efforts to evolve and strengthen member benefit offerings
• Ensure alignment between member needs and organizational programs, services, and communications
• Translate member feedback and market signals into actionable improvements
• Strong collaboration with other department staff and fundraising efforts
• Engagement with ASA members at our annual trade show (ICAST), Member Summit, and other major events

Data, Systems & Performance Management

• Maintain a strong working knowledge of Association Management Systems (preferably iMIS )
• Ensure data integrity concerning membership records
• Utilize Excel to track performance, analyze trends, and support forecasting
• Establish and monitor KPIs related to growth, retention, and engagement
• Provide clear, consistent reporting on membership performance

Team Oversight

• Supervise one shared staff position supporting membership operations
• Ensure efficient execution of renewals, onboarding, and member communications
• Maintain accountability and clarity in roles, priorities, and outcomes
• Collaborate with Board members, industry professionals, and the entire ASA team.

Qualifications

• 7+ years of experience in member relations, association management, and sales
• Demonstrated ability to meet revenue targets and drive measurable growth
• Strong relationship management and external engagement skills
• Ensure data integrity of member records
• Experience with the trade show and event environment
• Proficiency in AMS, Excel, and data‑driven decision‑making
• Travel is an integral part of this position. Must be able to travel 30–50% of the time.
• Interest in recreational fishing and other outdoor activities is a plus.

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