Web Analytics & CRO Strategy Lead

A leading technology company in Santa Barbara is seeking a Senior Manager of Web Analytics & Conversion Optimization. The successful candidate will be responsible for overseeing the web analytics framework and driving conversion rate optimizations. This includes managing data integrity and leading initiatives for A/B testing and personalized content. Candidates should possess experience with Google Analytics and a strong understanding of user experience strategies, as they will play a crucial role in optimizing the digital buyer's journey.
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