Account Director, Social Strategy

Director, Social Strategy (Chicago)

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Have you ever been accused of being Extremely Online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop and have a media diet that could best be described as eclectic, diverse, maybe even chaotic? Are you curious about all things media and meme culture? Do you use LinkedIn unironically and understand the value of social as a part of a comprehensive integrated media approach? Are you passionate about researching the latest digital innovations, learning new tools, and translating findings into that “a ha” moment for clients? Do you get excited about sharing data‑driven insights with clients to inform future social media strategy? Are you a resourceful and proactive digital communicator that “gets” marketing but approaches client challenges with an earned first mindset?

If so, we’re glad you’re here and keep reading! Weber Shandwick is currently seeking a Director, Social Strategy to join our team in Chicago. This motivated collaborator will bring their ✨passion✨ for all things social to our high‑performance, collaborative team. As a Director you will work closely with both senior and junior staff members across teams to provide sound digital counsel and manage day‑to‑day work. This is a client‑facing role so the ability to work with all types of people is really important.

Who Are We Looking For?

The ideal candidate should be a proactive team player who thrives in a fast‑paced, always‑changing environment. Successful candidates typically have a solid digital communications, marketing or integrated communications background and a mix of experience across different client campaigns. You must have exceptional project‑management skills, be organized, and want to be involved in all aspects of our work, from building social strategy to executing it flawlessly.

On any given day you could be working on social content strategy, liaising with a client on a paid social campaign, researching the latest trending sounds on Instagram Reels or helping to launch a podcast. You may be explaining the FYP to a client, compiling a report on Instagram content performance, and learning about generative AI directly from our leading subject‑matter experts.

TL;DR – you LOVE social, you speak internet, you’re a versatile up‑and‑coming social media leader and are eager to gain more experience at one of the largest agencies in the world.

Responsibilities

• Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs.
• Educate clients and colleagues about emerging trends, platforms and best practices.
• Implement digital engagement campaigns for top‑tier clients.
• Oversee client’s social media channels including editorial planning, content development, paid media, social listening, monitoring and performance analytics.
• Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences.
• Serve as a key client contact in the management of digital campaigns, providing reliable project management and strategic counsel.
• Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met.
• Support new business development efforts in pitch development and presentations.

Required Qualifications

• 6‑10 years in digital communications and marketing positions focused on social media.
• Experience supporting large clients or organizations driving innovative social media programs.
• Deep expertise in social media content formats, ad targeting and analytics.
• Experience working closely with creative, strategy, media‑planning and PR teams.
• Familiarity and comfort working with senior‑level stakeholders and clients.
• Keen passion for tracking social media and influencer trends.
• Knowledge of social media listening programs and the ability to transform findings into actionable insights.
• Ability to manage multiple projects simultaneously.
• Ability to work in a fast‑paced, highly collaborative, multi‑disciplinary team.
• Resilient mindset, deep curiosity and a healthy sense of humor.

Skills

• Familiarity with a wide range of social media platforms and their native analytics.
• Familiarity with Google Analytics and community‑management, social‑listening and social‑media‑management tools.
• Superb research skills with the ability to conduct desk research independently.
• Top‑notch written skills, able to write engaging short‑form social content.
• Comfortable with Microsoft Excel and PowerPoint.
• Clear communicator and persuasive presenter both virtually and in person.
• Strategic thinking about the development of social media programs.
• Demonstrated success translating client needs into workable plans.
• Strong organizational and project‑management skills.
• Self‑motivated, entrepreneurial and endlessly curious.

Salary range: $95,000 – $125,000 USD

Senior Publishing Manager

Weber Shandwick is seeking a Senior Manager, Social Publishing to join our team on a major automotive client. This person will be the main point of contact and communication center for clients, internal teams and agency partners for all content/asset needs, from early ideation to asset strategy, integration across teams and platforms, and asset delivery.

This role involves diverse, fast‑paced projects from start to finish, including hands‑on project management, direct client interactions, ad‑hoc social‑media consultation, building strategic recommendations, monitoring and optimizing strategies, managing junior team members, routing approvals, working within the broader IAT, and publishing content on social media.

Job Responsibilities

• Lead client communications with supervision from manager and reliably represent the agency to internal and external stakeholders.
• Track status of account activities and proactively share updates with clients.
• Lead status meetings and maintain consistent touchpoints across the broader IAT and client teams.
• Develop social and digital content strategies based on the client’s brand message, voice, objectives and target audiences.
• Provide creative and strategic input on social and digital projects.
• Support and brief large and diverse community‑management teams.
• Analyze results and continuously optimize the account.
• Monitor social‑network trends to adjust strategy, content and work.
• Detect business opportunities and develop the right solutions.
• Lead presentations to clients and provide strategic POV.
• Share thought leadership on social‑media vision and best practices.
• Participate in community management, content publishing, brainstorming, trend reports and client meetings.

Job Qualifications

• BA or BS in communications or a related field.
• 4‑6 years of related social‑media experience.
• Passion and enthusiasm for making a real impact on an automotive company.
• High‑level proficiency in social‑media platforms and curiosity about emerging platforms.
• Experience working with creative, strategy and media‑planning teams.
• Proficiency in running a team and managing timelines and approvals.
• Skillful communication with client contacts across multiple levels.
• Analytical and problem‑solving skills.
• Deep knowledge of the social and digital ecosystem.
• Hands‑on, multi‑faceted program management.
• Understanding of the paid‑media environment.
• Ability to meet deadlines and juggle multiple projects.
• Experience with analytics and measuring ROI.
• Strong time‑management skills and attention to detail.
• Interest in automotive‑industry knowledge.
• Excellent written and verbal communication skills.

Additional Qualifications

• Strong oral and written communication skills.
• Strong time‑management skills and attention to detail.
• Results‑oriented.
• Team player.

Salary range: $79,000 – $95,000 USD

Social Publishing Manager

Weber Shandwick is looking for a Manager, Social Publishing to join our team in Detroit to work on an automotive client. The ideal candidate loves the ever‑evolving world of social, can help manage the clients and teams, and is eager to contribute within the client’s communities. Familiarity with current social‑platform capabilities, best practices and trends is a must.

The role requires attention to detail, the ability to adapt on the fly, and to grasp the overall process for how content comes to life. This person will be the key point of contact and communication for clients, internal teams and agency partners for all content/asset needs.

Responsibilities

• Track account activities and proactively share updates with clients.
• Participate fully in client meetings.
• Assist with continuous tracking of routed content.
• Work with the community‑management team on best practices and identifying proactive responses.
• Identify trending moments for the brand to engage via community management or content.
• Educate clients on the latest social‑media trends.

Basic Qualifications

• BA or BS in communications or related field.
• 2‑4 years of related communications experience.
• Understanding of how to post on social media.
• Ability to learn and use a suite of social‑media publishing tools.
• Self‑starter with the ability to work independently and interdependently.
• Interest in automotive‑industry knowledge.
• Ability to adapt quickly to changes.
• Willingness to learn the automotive industry and specific audiences.
• Ability to think critically and solve problems.
• Exceptional judgment with senior client contacts.
• Strong hands‑on, multi‑faceted program management.
• Excellent written and verbal communication skills.
• Strong time‑management skills and attention to detail.
• Experience with paid social is a plus.
• Willingness to learn, utilize, and educate with AI.

Skills/Platforms

• Microsoft Office for presentations.
• Social‑media platforms and community‑management tools: Meta, TikTok, YouTube, LinkedIn, Reddit, Khoros, Opal.

Salary range: $67,000 – $80,000 USD

Associate, Community Management

Have you ever been accused of being Extremely Online? Are you curious about all things media and meme culture? Do you use LinkedIn unironically and understand the value of social as part of an integrated media approach? We’re seeking an Associate, Community Manager to join our team in Detroit.

This individual will be responsible for supporting our client’s social business. Primary day‑to‑day responsibilities include monitoring owned social pages and ongoing community engagement and management, researching social media, and participating in creative brainstorming for social content.

Responsibilities

• Community management: monitoring owned social channels, assigning and evaluating engagements, including brand partnership and influencer engagements.
• Stay current on cultural trends and technology while seeking opportunities to incorporate the brand into conversations.
• Identify and elevate trending social topics to account and strategy teams.
• Explore opportunities within unique audiences and across the automotive space.
• Liaise with cross‑functional project team including strategy, influencer, paid media and analytics.
• Escalate potential crises or negative sentiment to internal teams.
• Conduct social‑media research.
• Participate in agency brainstorming.

Qualifications

• Bachelor’s Degree.
• 0‑2 years of related professional experience.
• Storytelling aptitude.
• Strong analytical skills.
• Knowledge in digital marketing/social media management.
• Experience working on teams or with project managers and meeting deadlines.
• Strong oral and written communication skills.
• Proficient with Microsoft Office.

Additional Qualifications

• Self‑starter and collaborative.
• Willingness to learn the automotive industry and specific audiences.
• Excellent organization and time‑management skills.
• Passion for social media and staying ahead of industry developments.
• Very strong written and verbal communication skills.
• Comfortable learning new systems and tools.
• Avid social user and/or community‑management experience.
• Experience activating paid media campaigns is a plus.
• Ability to manage multiple tasks concurrently.
• Ability to assign priorities and meet due dates.

Skills/Platforms

• Microsoft Office for presentations.
• Social‑media platforms and community‑management tools: Meta, TikTok, YouTube, LinkedIn, Reddit, Khoros, Opal.

Salary range: $50,000 – $55,000 USD

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnicity or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at

#J-18808-Ljbffr