Director of Marketing and Admissions
Majestic Care, Flushing, MI, United States
Director of Marketing and Admissions (DOMA)
Majestic Care of Flushing is looking for a Director of Marketing and Admissions (DOMA) to join our team's mission and believe in our core values! Our mission: Through the hearts of our Care Team Members, we provide excellent healthcare to those we serve. This is how we create a culture to LEAD with Love.
Core Values
- L - Listening
- E - Empathy
- A - Accountability
- D - Decisiveness
Position Overview
The Director of Marketing and Admissions manages the community inquiry and admission process and provides customers with community‑related information via community tours, personal visits/assessment, conversations, and follow‑up. The DOMA coordinates and implements effective sales and marketing programs with the team.
Key Responsibilities
- Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
- Conduct community tours.
- Manage the admission process by maintaining updated bed availability and community services information at all times.
- Manage the inquiry process professionally, timely, and with appropriate follow‑up.
- Effectively manage occupancy levels and census/premium mix enhancement.
- Make calls to outside the community (medical, insurance, legal, and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, and other community contacts).
- Develop and maintain relationships to advise referral sources of bed availability and new product and services.
- Maintain a current database of existing and potential referral sources.
- Utilize the company's sales practices and sales tracking tools.
- Alert appropriate department heads and community staff of projected changes: admissions, bed changes, and discharges, through daily admission meeting to discuss forthcoming changes.
- Utilize bed management principles.
- Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions.
- Recommend admission decisions to community management.
- Coordinate the development and implementation of sales and marketing plans, serve as chairperson for marketing team meetings, monitor budgets and track results.
- Maintain a working knowledge of state and federal regulations and reimbursement guidelines (Medicare and Medicaid).
Qualifications
- Associate and/or Bachelor’s Degree in Business/Communications field preferred.
- Two years equivalent experience in a sales/marketing position or Admissions Coordinator position in lieu of degree.
- Previous healthcare community relations experience preferred.
Majestic Difference Benefits
- Quarterly Pay Increase
- Daily Pay
- Company-Paid Life Insurance
- Telehealth Services
- Double Pay on Holidays
- Care Team Member Relief Fund