Director of Catering & Event Sales

Director of Catering & Event Sales – San Jose, CA

Poppy & Claro is seeking a dynamic, revenue‑driven Director of Catering & Event Sales to lead all catering and event revenue for our growing hospitality brand. This role is responsible for building a thriving catering business, expanding market presence, and owning the full sales lifecycle — from prospecting and lead qualification to contracting and pre‑event planning.

Role Expectations & Compensation

Success is defined by strong revenue growth, a healthy and well‑developed pipeline, high conversion rates, and the expansion of recurring accounts. The Director works standard hours from 8:30 AM to 6:30 PM, with flexibility for client meetings, tastings, and event support. On‑site presence is required for key events, including evenings and weekends when necessary.

Compensation includes a competitive base salary commensurate with experience, plus a commission structure tied directly to new business revenue. Commission is earned through proactive prospecting, conversion of inbound inquiries, and partnership‑driven referrals, with quarterly performance targets based on collected revenue.

What You’ll Do

• Own catering and event revenue performance, driving results against monthly, quarterly, and annual targets.
• Build a strong pipeline through outbound outreach, local partnerships, and proactive business development.
• Cultivate relationships with corporate offices, tenant partners, hotels, concierges, convention groups, and visitor bureaus.
• Convert inbound inquiries quickly and effectively, delivering proposals and responses within a 6‑business‑hour standard.
• Manage the full sales process — site tours, proposals, contracting, deposits, and pre‑event coordination.
• Partner closely with the General Manager and operations team to ensure seamless handoff from sales to execution.

What We Offer

Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience.

• Medical, Dental, Vision Care and Wellness Programs.
• 401(k) Plan with Matching Contributions.
• Paid Time Off and Company Holidays.
• Career Growth Opportunities and Tuition Reimbursement.

What You Bring

• Proven success in catering sales, event sales, or hospitality business development with a strong revenue‑generation track record.
• A proactive, hunter‑style sales approach with the ability to build new business and develop recurring accounts.
• Strong relationship‑building skills and comfort engaging with corporate clients, hotel partners, and community organizations.
• Expertise managing the full sales lifecycle, from prospecting to contracting to pre‑event planning.
• Experience using sales systems such as TripleSeat, Toast, or similar CRM/event platforms.
• A polished, client‑focused communication style and the ability to represent Poppy & Claro with professionalism and warmth.

Equality Statement

We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Qualifications & Requirements

• Minimum Education Requirement – Bachelor’s Degree or equivalent experience.
• Minimum Management Experience – 3 years.
• Minimum Functional Experience – 3 years in catering, food production, food service management or related field.

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