Sr. Product Marketing Manager, Delivery Service Partner Experience

Overview

The WW DSP Experience (DSPX) organization serves 4.5K Delivery Service Partners (DSPs) across 20+ countries. We are introducing a Product Marketing function responsible for ensuring every major product and program launch reaches DSPs with clarity, consistency, and measurable impact. This role operates with limited guidance in a highly ambiguous environment — you will define the strategy, not just execute it.

Responsibilities

• Define and execute go-to-market strategy for high priority product launches across 20+ countries at least 60 days prior to launch.
• Develop messaging and positioning that distills complex technical products into clear value propositions resonating with DSPs and their teams, maintaining a standardized messaging architecture that enables regional customization without losing strategic intent.
• Develop go-to-market plans and partner with enablement teams (communications, events, change management, knowledge management) to execute against these plans to drive awareness and adoption for priority products.
• Influence product roadmaps and investment priorities by synthesizing customer insights, adoption data, and competitive intelligence into data‑driven recommendations that prioritize launches based on customer impact.
• Measure and drive adoption and awareness by establishing success criteria and tracking frameworks for every launch, reporting progress through MBRs and QBRs.

Basic Qualifications

• 6+ years of professional marketing experience (non‑internship).
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience leading go‑to‑market for consumer software or hardware product launches.

Preferred Qualifications

• Experience using SQL or other analytical tools for conducting data analysis.
• Experience with customer segmentation, profiling, and targeting.
• Experience managing complex projects and/or programs within a matrix environment.

Equal Opportunity Employer

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

#J-18808-Ljbffr