Content Marketing Lead

Join to apply for the Content Marketing Lead role at Group 1001 .

Group 1001 is a consumer‑centric, technology‑driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can‑do culture. Group 1001’s culture emphasizes collaboration, communication, core business focus, risk management, and striving for outcomes. This extends to how we hire and onboard our employees.

Company Overview
Gainbridge, a part of the Group 1001 enterprise, is a self‑managed, innovative, digital platform providing its clients with direct access to trusted financial products to grow their savings over time. Gainbridge offers simple, intuitive products backed by smart technology, with no hidden fees. It empowers clients to take control of their financial future with accessible solutions.

Why This Role Matters
Gainbridge is building the modern alternative to traditional retirement savings. Having reached $1B in annual sales through performance marketing, we now need to build a content engine that establishes category leadership and drives organic growth. This founding role will create the playbook for making financial security compelling content.

As Content Marketing Lead , you will own content strategy and execution across all channels and formats. You’ll build engines for case studies, thought leadership, and social content while ensuring every piece ladders up to revenue. The role requires both strategic planning for quarterly calendars and hands‑on creation of weekly LinkedIn posts.

How You’ll Contribute

• Identify the content strategy that best works for Gainbridge, including where to allocate 80% of time and budget.
• Build content foundations and proof engines; work with our brand agency to develop voice and style guides.
• Create scalable content generation workflows, guiding collaboration with customers, creators, and partners.
• Activate content for maximum impact by atomizing hero content into channel‑optimized derivatives for Meta, Reddit, LinkedIn, and TikTok.

What We’re Looking For

• 3+ years in content marketing, editorial, or brand journalism.
• Portfolio demonstrating content that drives business results.
• Strong writing and editing skills across formats.
• Track record with LinkedIn and B2B social strategies.
• Self‑starter comfortable with ambiguity and rapid iteration.

It Would Be Helpful If You Have

• Financial services or complex product content experience.
• Experience building content programs from scratch.
• Video production and multimedia content skills.
• Strong belief that content can determine why a brand wins or loses.

Compensation

Base pay ranges from $95,000/year in the lowest geographic market to $115,000/year in the highest, based on location, experience, and skills.

Benefits Highlights

Employees meeting eligibility guidelines and working 30+ hours weekly may enroll in Group 1001’s benefits package, including comprehensive health, dental, and vision insurance, basic and supplemental life insurance, short‑ and long‑term disability, an Employee Assistance Program, wellness programs (no enrollment required), and a 401(k) plan with matching contributions.

Group 1001 is committed to a supportive work environment where employee differences are valued. Diversity is essential to a welcoming workplace and a high‑performance team.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Insurance

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