Performance Marketing Manager

Overview

Join to apply for the Performance Marketing Manager role at Brady Corporation .

What You Will Be Doing

• Lead Digital Growth Strategy: Design and execute multi-channel marketing strategies across email, paid search, SEO, social, display, and programmatic to maximize acquisition, retention, and revenue.
• Own Budget & Forecasting: Manage a rapidly scaling digital budget, delivering accurate forecasts and consistently exceeding growth targets.
• Analytics & Insights Leadership: Develop and oversee performance dashboards, marketing analytics, and attribution models to translate data into actionable insights that optimize conversion, ROI, CAC, and LTV.
• Performance Optimization: Measure, analyze, and refine campaign performance across all channels, ensuring marketing spend efficiency and continuous improvement.
• Revenue Growth Innovation: Identify growth opportunities, test new tactics, and drive scalable initiatives that unlock incremental revenue.
• Influence & Collaboration: Partner with internal teams to shape digital strategies, create high-performing landing pages, enhance the customer journey, and align efforts that drive measurable results.
• Market Intelligence: Stay ahead of digital marketing trends, tools, and best practices to ensure PDC remains at the forefront of performance-driven growth.

What You Will Need To Be Successful

• Bachelor’s degree in Marketing, Digital Marketing, E-commerce, Business, or related field.
• 5+ years of proven experience leveraging performance marketing to drive measurable revenue growth.
• 3+ years of direct ownership and accountability for one or more core marketing channels (PPC, SEO, email, or display).
• Demonstrated success managing significant digital advertising budgets tied to demand generation and ROI.
• Expertise in campaign management across paid search, organic search, email, and display.
• Strong track record of using data to influence stakeholders, translate analytics into strategy, and execute cross-functional initiatives.
• Experience with A/B and multivariate testing methodologies to measure incrementality.
• Proficiency in web analytics and MarTech tools (e.g., GA, Adobe Analytics, Eloqua, BigQuery).
• Data-driven mindset with deep understanding of ecommerce KPIs (CAC, LTV, ROI, conversion rates).
• Preferred experience driving growth in both B2C and B2B environments.
• Preferred familiarity with advanced attribution modeling and SQL for deeper performance insights.

About Brady

Brady Corporation is a global provider of identification solutions. As part of Brady’s portfolio, PDC serves healthcare, government, education, entertainment and hospitality with identification products and solutions. Brady is a diversified organization with a long history and a broad global presence.

Our Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• Employee Resource Groups for networking, development, and volunteer opportunities
• Employee Assistance Program and wellness programs
• Dress-for-your-day dress code
• Charitable contributions matched through Brady’s Matching Gift program

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Manufacturing

EEO statements: Brady Corporation is an equal opportunity employer. Referrals increase your chances of interviewing at Brady Corporation.

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