Overview
Senior Marketing leader to drive integrated marketing strategies across digital, content, video, and social channels. This is a leadership role with high visibility and influence across the organization. Location: Hartford, CT (Remote options on the East Coast may be considered as applicable).
Responsibilities
- Develop and lead integrated marketing strategies across digital, content, video, and social channels.
- Create insight-driven creative briefs and guide campaign execution.
- Collaborate with internal stakeholders to align marketing efforts with business goals.
- Manage cross-functional teams and ensure timely delivery of campaigns.
- Provide strategic input on content development and brand consistency.
- Monitor campaign performance and optimize based on analytics and KPIs.
- Lead with vision, inspire creative teams, and drive innovation in marketing execution.
Qualifications (Required skills)
- Experience developing and leading integrated marketing strategies across multiple channels (digital, content, video, social).
- Ability to create briefs and guide campaign execution using data-driven insights.
- Strong collaboration with internal stakeholders and ability to align marketing with business goals.
- Proven ability to manage cross-functional teams and ensure timely delivery.
- Strategic input on content development and brand consistency.
- Proficiency in monitoring campaign performance, analytics, and KPIs.
- Visionary leadership with the ability to inspire teams and drive marketing innovation.
Seniority level
- Director
Employment type
- Contract
Job function
- Project Management and Strategy/Planning
Industries
- IT Services and IT Consulting, Insurance, and Insurance Carriers
Note: Referrals mention and generic job board boilerplate have been removed. This description focuses on the role responsibilities, qualifications, and employment details relevant to Sunrise Systems, Inc.
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