As a member of the executive leadership team, the VP, Sales & Marketing is responsible for leading and directing the sales & marketing efforts of the organization. This role plays a critical role in driving revenue growth, expanding market share, and shaping the overall sales and marketing strategy. Reporting directly to the President, the VP of Sales & Marketing is a key member of the company's leadership team.
Responsibilities
- Drive Salesforce excellence and execution across the organization, including but not limited to Salesforce deployment (organization structure and headcount), segmentation strategy, sales training, key messaging and prioritization and organizational structure.
- Implement corporate strategy to meet new business targets for revenue growth and establish short and long-term sales goals and quotas in line with corporate objectives.
- Plan and direct all aspects of the organization’s marketing and sales policies, objectives, and initiatives.
- Develop and refine sales process, reporting and forecasting sales pipeline activity.
- Provide market analysis and detailed sales forecasts utilizing sales analytics to create business plans that project customers’ present and future needs, champion digital tools and analytics within business.
- Lead and manage the sales team, providing clear direction, motivation, and support. Recruit, train, and mentor sales professionals to maximize their performance.
- Provide overall strategy and tactics for large sales opportunity support
- Define the sales teams’ targets and variable compensation policy, confirm the performance objectives for sales once and sales support in accordance with group goals.
- Establish and maintain key customer relationships. Facilitate quarterly and annual client review meetings, develop action items for business reviews, set and define clear expectations for client and team.
- Work closely with individuals and teams to integrate strategic opportunities into a prioritized workflow. Ensure cross-organizational support and extraordinary results for customers and partners.
- Assist in managing the process for filtering and approving new customers, vetting leads, and resolving common account conflicts.
- Drive revenue growth by identifying new business opportunities, expanding the customer base, and optimizing pricing and sales strategies.
- Manage the sales and marketing budget, allocating resources and monitoring expenditures to ensure profitability.
- Identify key marketing outlets and competitive strategies that will enable achievement of maximum sales volume.
- Timely and accurate preparation of Key Business Indicators (KPI’s) and opportunity pipeline.
- Make decisions on branding, go to market strategies, internal and external events and allocation of marketing budget to optimize brand awareness and lead generation
- Provide direction to solutions development and business analysis teams under your supervision
Qualifications
- Minimum 15 years of progressive corporate management experience. Excellent communication skills, both written and verbal required. Demonstrated success in leading various sales teams successfully.
- In-depth knowledge of selling strategies and methods, as well as employee motivation techniques
- Strong working knowledge of the company’s products, competitive products, and the market. Understanding of marketing principles, strategies and tools.
- Excellent leadership, communication, interpersonal, and customer service skills. Great strategic planning, organizational, and creative thinking skills