Senior Director, Government Relations

The Senior Director, Government Relations helps lead the organization’s state and federal advocacy strategy, developing and executing policy priorities across all 50 state legislatures and attorneys general, Congress, and federal agencies. This role monitors and analyzes state and federal legislative and regulatory developments, builds and maintains strong relationships with policymakers, regulators, coalitions, and key stakeholders, and represents the organization in hearings, meetings, and industry forums. The Senior Director reports to ANA’s Group EVP for Law, Ethics & Government Relations, and coordinates with internal teams to align advocacy efforts with business and communications objectives, manages external consultants, and other partnerships.

Key Responsibilities

• Track and advocate on proposals at the state and federal level to support ANA’s mission to promote and protect ethical advertising and marketing activity.
• Report to and support the Group EVP in developing, implementing, and executing ANA Government Relations policies, programs, and objectives, with a primary focus on state-level activity.
• Write policy guidance, position papers, comments, and presentations on proposals impacting the advertising and marketing industry.
• Communicate ANA Government Relations activities to ANA members and actively seek engagement with ANA member company representatives, including drafting relevant content for the department’s weekly newsletter: The ADviser.
• Represent ANA at external legislative, regulatory, policymaker, and industry coalition meetings, as well as at internal ANA meetings and events.
• Manage and leverage ANA government relations consultants, advisors, and vendors to advance ANA’s policy objectives.
• Support and oversee the creation and management of advocacy coalitions with sister trade associations, companies, nonprofits, and other aligned organizations.
• Support external public relations and communications efforts related to ANA Government Relations activities, including oversight of the department’s website, newsletters, and other outreach opportunities.
• Ensure legal compliance of ANA’s state and federal advocacy activities through regular consultation, reporting, and coordination with outside compliance counsel.

Qualifications

• Bachelor’s degree plus 5 to 7 years of advocacy experience.
• Demonstrated experience serving as a registered lobbyist and managing multi-faceted legislative and regulatory campaigns. State lobbying experience strongly preferred.
• Understanding of state and federal legislative and regulatory processes with experience drafting and submitting position letters and comments on proposals impacting the industry.
• Proven ability to build and maintain effective relationships with law and policymakers, member companies, coalition partners, and industry stakeholders.
• Track record of developing and executing successful advocacy strategies and coalitions on complex policy issues.
• Experience managing external consultants, contract lobbyists, and vendors across multiple states.
• Excellent written and verbal communication skills, with the ability to translate complex policy and legal issues into clear, actionable guidance for external and internal audiences.
• Strong organizational and project management skills, with the ability to manage competing priorities in a fast-paced environment.
• High level of professionalism, sound political judgment, and discretion, with a demonstrated commitment to legal and ethical compliance.
• Willingness to travel to support advocacy efforts and member engagement. ANA is headquartered in New York City and travel there several times a year may be required. Additional travel to ANA’s national industry conferences, including ANA’s Masters of Advertising Law Conference, may also be required.

Salary and Total Rewards Package

Starting pay range: $115,000 to $125,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

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