Director, Enterprise Demand Generation
Dodge Construction Network, Dover, DE, United States
Dodge Construction Network (Dodge) is seeking a Director of Enterprise Demand Generation to build and scale our enterprise growth engine.
This is a hands‑on leadership role for someone ready to step into Director‑level ownership while still operating as a builder. This role will focus on driving pipeline across mid‑market and enterprise segments, including building product manufacturers (BPMs), general contractors, subcontractors, and distributors.
You will partner closely with Enterprise Sales, SDRs, and RevOps to design and execute a targeted, account‑based strategy that drives engagement with high‑value accounts and converts that engagement into pipeline and revenue.
This role is unique in that it is an opportunity to own and build the enterprise growth motion at a pivotal time for the business; has high visibility and direct partnership with Sales leadership; and has the ability to shape how Dodge expands into mid‑market and enterprise segments.
This is a full‑time position and reports directly to the VP, Performance Marketing.
Preferred Location This is a remote, home‑office based role and candidates located in the continental United States will be considered.
Travel Requirements Expected travel is approximately 10% for this role.
Essential Functions Build & Lead the Enterprise Demand Engine
Own the strategy and execution of enterprise demand generation and ABM programs
Define ICP, segmentation, and target account strategy (tiering, prioritization, coverage)
Build a full‑funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customers
Partner closely with Enterprise Sales leadership to align on pipeline goals and account plans
Account‑Based Marketing (ABM) Strategy & Execution
Develop and execute 1:1, 1:few, and 1:many ABM programs across key segments
Orchestrate multi‑channel plays across:
LinkedIn, account‑based media, other relevant paid platforms
Events and roundtables
SDR/BDR outbound coordination
Personalized nurture and content
Leverage intent data and engagement signals to trigger timely account engagement
Pipeline Creation & Acceleration
Drive measurable improvements in:
Target account engagement
Pipeline creation and influence
Conversion rates across funnel stages
Sales cycle velocity and deal size
Build programs that support both early‑stage awareness and late‑stage deal acceleration
Channel Expansion & Testing
Expand beyond traditional channels to build a more diversified enterprise funnel
Test and scale channels such as:
Account‑based paid media
Industry partnerships and sponsorships
Vertical‑specific campaigns and content
Continuously optimize messaging, offers, and conversion paths
Measurement & Operational Rigor
Define and track core enterprise KPIs:
Account engagement and penetration
Pipeline created and influenced
Conversion by stage and segment
Partner with RevOps to build clear reporting, attribution, and insights
Establish a culture of testing, learning, and continuous optimization
Education Requirement Bachelor’s degree in a related field or equivalent education and work experience.
Required Experience, Knowledge and Skills
8–10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motions
Proven ability to build or significantly evolve demand generation programs tied to pipeline
Experience working closely with Enterprise Sales and SDR/BDR teams
Comfortable owning strategy while also executing key programs directly
Strong understanding of complex buying committees and long sales cycles
Data‑driven and analytical, with the ability to turn insights into action
Experience working with a B2B tech stack including Salesforce, Pardot, ZoomInfo, ABM platforms
Strong point of view on how AI can enhance ABM and enterprise demand generation, including scaling personalization, improving account prioritization, and identifying in‑market signals
About Dodge Construction Network Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision‑makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting‑edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Salary Disclosure Dodge Construction Network’s compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped variable incentive plans or an annual discretionary performance bonus.
Eligibility Requirements For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.
Background Check A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.
Reasonable Accommodation Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com.
Equal Employment Opportunity Statement Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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This is a hands‑on leadership role for someone ready to step into Director‑level ownership while still operating as a builder. This role will focus on driving pipeline across mid‑market and enterprise segments, including building product manufacturers (BPMs), general contractors, subcontractors, and distributors.
You will partner closely with Enterprise Sales, SDRs, and RevOps to design and execute a targeted, account‑based strategy that drives engagement with high‑value accounts and converts that engagement into pipeline and revenue.
This role is unique in that it is an opportunity to own and build the enterprise growth motion at a pivotal time for the business; has high visibility and direct partnership with Sales leadership; and has the ability to shape how Dodge expands into mid‑market and enterprise segments.
This is a full‑time position and reports directly to the VP, Performance Marketing.
Preferred Location This is a remote, home‑office based role and candidates located in the continental United States will be considered.
Travel Requirements Expected travel is approximately 10% for this role.
Essential Functions Build & Lead the Enterprise Demand Engine
Own the strategy and execution of enterprise demand generation and ABM programs
Define ICP, segmentation, and target account strategy (tiering, prioritization, coverage)
Build a full‑funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customers
Partner closely with Enterprise Sales leadership to align on pipeline goals and account plans
Account‑Based Marketing (ABM) Strategy & Execution
Develop and execute 1:1, 1:few, and 1:many ABM programs across key segments
Orchestrate multi‑channel plays across:
LinkedIn, account‑based media, other relevant paid platforms
Events and roundtables
SDR/BDR outbound coordination
Personalized nurture and content
Leverage intent data and engagement signals to trigger timely account engagement
Pipeline Creation & Acceleration
Drive measurable improvements in:
Target account engagement
Pipeline creation and influence
Conversion rates across funnel stages
Sales cycle velocity and deal size
Build programs that support both early‑stage awareness and late‑stage deal acceleration
Channel Expansion & Testing
Expand beyond traditional channels to build a more diversified enterprise funnel
Test and scale channels such as:
Account‑based paid media
Industry partnerships and sponsorships
Vertical‑specific campaigns and content
Continuously optimize messaging, offers, and conversion paths
Measurement & Operational Rigor
Define and track core enterprise KPIs:
Account engagement and penetration
Pipeline created and influenced
Conversion by stage and segment
Partner with RevOps to build clear reporting, attribution, and insights
Establish a culture of testing, learning, and continuous optimization
Education Requirement Bachelor’s degree in a related field or equivalent education and work experience.
Required Experience, Knowledge and Skills
8–10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motions
Proven ability to build or significantly evolve demand generation programs tied to pipeline
Experience working closely with Enterprise Sales and SDR/BDR teams
Comfortable owning strategy while also executing key programs directly
Strong understanding of complex buying committees and long sales cycles
Data‑driven and analytical, with the ability to turn insights into action
Experience working with a B2B tech stack including Salesforce, Pardot, ZoomInfo, ABM platforms
Strong point of view on how AI can enhance ABM and enterprise demand generation, including scaling personalization, improving account prioritization, and identifying in‑market signals
About Dodge Construction Network Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision‑makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting‑edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Salary Disclosure Dodge Construction Network’s compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped variable incentive plans or an annual discretionary performance bonus.
Eligibility Requirements For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.
Background Check A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.
Reasonable Accommodation Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com.
Equal Employment Opportunity Statement Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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