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Associate Manager, Product Marketing, Podcast Business

Spotify AB, New York, NY, United States


Spotify’s Podcast Creator Marketing team sits at the intersection of product, storytelling, and creator growth. We focus on helping podcast creators build audiences, grow their businesses, and succeed on Spotify. Working closely with partners across R&D, Marketing, and the broader business, we shape how creators understand and experience Spotify’s tools and opportunities. This is a high-impact team driving one of Spotify’s fastest-growing creator ecosystems.

What You’ll Do

Lead go-to-market strategies for new creator products and capabilities, from early concept through launch

Shape product positioning, messaging, and narratives that resonate with creators and reflect real need

Partner closely with R&D teams to influence product strategy and ensure strong market fit

Collaborate with global marketing teams to plan and execute launches that educate and inspire creators

Define success metrics and track adoption, using insights to continuously improve performance

Identify new opportunities through market analysis, competitive benchmarking, and creator feedback

Work cross-functionally with research, insights, and product teams to inform roadmap decisions and marketing strategy

Who You’re Looking For

You have 5+ years of experience in product marketing or marketing within a tech environment

You have led large-scale initiatives and know how to balance user needs with business outcomes

You care about creators and have a strong understanding of the podcast, video, or platform ecosystem

You are experienced in developing product positioning and leading go‑to‑market strategies

You collaborate effectively with product, engineering, and data partners to drive impact

You communicate clearly and influence stakeholders across different levels and functions

You stay organized and adaptable while managing multiple priorities in a fast‑moving, global environment

Where You’ll Be

This role is based in New York, New York.

We offer you the flexibility to work where you work best! There will be some in‑person meetings, but still allows for flexibility to work from home.

We ask that you come in 1-2 times per week.

The United States base range for this position is $102,981‑$147,116, plus equity (plus bonus or commission). The benefits available for this position include health insurance, six‑month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we all thrive, contribute, and be forward‑thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know – we’re here to support you in any way we can.

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