Sr. Product Marketing Manager
Automation Anywhere, San Jose, CA, United States
Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI‑powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end‑to‑end orchestration, document processing, and analytics—all delivered with enterprise‑grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.
Our Opportunity In this role, you’ll sit at the intersection of innovation and impact—owning go‑to‑market strategy, shaping differentiated messaging, and turning complex technology into compelling stories that resonate with both practitioners and executives. You’ll partner closely across Product, Sales, and Marketing to launch high‑impact initiatives, enable a global sales force, and drive measurable pipeline and revenue.
Who You’ll Report To This position will report to the VP, Product Marketing.
Location Hybrid role with regular onsite workdays in our San Jose, CA office strongly preferred. Other U.S. locations may be considered.
You Will Make An Impact By Being Responsible For
Shaping go‑to‑market strategy for Automation Anywhere’s AI‑native APA platform and Agentic AI solutions for IT (AI for ITSM, AIOps and Service Desk)—connecting innovation to meaningful customer value
Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling
Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences
Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals to inform strategy and storytelling
Partnering cross‑functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life
Developing high‑impact content, including sales narratives, presentations, demos, customer stories, and digital assets that drive buyer action
Enabling sales teams with the tools, messaging, and proof points they need to win—developing playbooks, sales assets, and competitive battle‑cards that help a global sales force outperform the competition
Leading high‑impact product launches that reinforce our position as a category leader
Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue, not just awareness
Reviewing campaign and pipeline performance to optimize GTM strategies
You Will Be a Great Fit If You Have
Bachelor’s degree in Marketing, Business, or a related field
7+ years of product marketing experience in a high‑growth environment
A deep understanding of IT Service Desk, ITSM and AIOps market is a plus. You know who the players are, where the gaps lie, and how to win
A proven ability to take "under‑the‑hood" technology and turn it into a simple, emotional, and urgent business story. You know how to rise above the noise
A track record of owning end‑to‑end GTM initiatives that activate every corner of the business—from engineering and sales to product management and the executive board
A high‑ownership, high‑energy mindset. You thrive in fast‑paced environments where collaboration is the default and velocity is the goal
You Excel In These Key Competencies
Ability to translate complex, technical AI/APA capabilities into clear, compelling, and emotionally resonant stories that influence both technical buyers and executive stakeholders
Strong presence and credibility when engaging cross‑functional leaders (Product, Sales, Marketing) and executive audiences—able to align stakeholders and drive decisions through clear, confident communication
Proven ability to lead through influence (not authority), partnering seamlessly across teams to drive GTM execution, launches, and revenue‑impacting initiatives
Deep curiosity about customers, competitors, and market trends—paired with the ability to turn insights into actionable strategy that sharpens positioning and drives competitive advantage
High‑energy, results‑oriented approach with a strong sense of ownership—someone who moves quickly, iterates, and takes accountability for delivering measurable business outcomes
The base salary range for this position is $145,000 – $165,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, and abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.
Benefits And Perks You’ll Appreciate
Flexible work schedule / remote roles
Unlimited Personal Time Off
12 holidays off per year
4 days volunteer time off per year
Eligible for 4 company Achievement days off per year
Variety of health care and well‑being benefits
Paid family/parental leave
Best Place to Work designation for 2 years in a row
Newsweek’s Top 100 Most Loved Workplaces in America 2023
Job Segment OR Key Words APA, ITSM, Agentic Process Automation, Product Marketing, Demand Generation, GTM, B2B Software Solutions
Automation Anywhere is an affirmative action and equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email recruiting@automationanywhere.com.
At this time, we typically do not offer visa sponsorship for this position. Candidates should generally be authorized to work in the United States without the need for current or future sponsorship.
All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.
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Our Opportunity In this role, you’ll sit at the intersection of innovation and impact—owning go‑to‑market strategy, shaping differentiated messaging, and turning complex technology into compelling stories that resonate with both practitioners and executives. You’ll partner closely across Product, Sales, and Marketing to launch high‑impact initiatives, enable a global sales force, and drive measurable pipeline and revenue.
Who You’ll Report To This position will report to the VP, Product Marketing.
Location Hybrid role with regular onsite workdays in our San Jose, CA office strongly preferred. Other U.S. locations may be considered.
You Will Make An Impact By Being Responsible For
Shaping go‑to‑market strategy for Automation Anywhere’s AI‑native APA platform and Agentic AI solutions for IT (AI for ITSM, AIOps and Service Desk)—connecting innovation to meaningful customer value
Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling
Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences
Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals to inform strategy and storytelling
Partnering cross‑functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life
Developing high‑impact content, including sales narratives, presentations, demos, customer stories, and digital assets that drive buyer action
Enabling sales teams with the tools, messaging, and proof points they need to win—developing playbooks, sales assets, and competitive battle‑cards that help a global sales force outperform the competition
Leading high‑impact product launches that reinforce our position as a category leader
Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue, not just awareness
Reviewing campaign and pipeline performance to optimize GTM strategies
You Will Be a Great Fit If You Have
Bachelor’s degree in Marketing, Business, or a related field
7+ years of product marketing experience in a high‑growth environment
A deep understanding of IT Service Desk, ITSM and AIOps market is a plus. You know who the players are, where the gaps lie, and how to win
A proven ability to take "under‑the‑hood" technology and turn it into a simple, emotional, and urgent business story. You know how to rise above the noise
A track record of owning end‑to‑end GTM initiatives that activate every corner of the business—from engineering and sales to product management and the executive board
A high‑ownership, high‑energy mindset. You thrive in fast‑paced environments where collaboration is the default and velocity is the goal
You Excel In These Key Competencies
Ability to translate complex, technical AI/APA capabilities into clear, compelling, and emotionally resonant stories that influence both technical buyers and executive stakeholders
Strong presence and credibility when engaging cross‑functional leaders (Product, Sales, Marketing) and executive audiences—able to align stakeholders and drive decisions through clear, confident communication
Proven ability to lead through influence (not authority), partnering seamlessly across teams to drive GTM execution, launches, and revenue‑impacting initiatives
Deep curiosity about customers, competitors, and market trends—paired with the ability to turn insights into actionable strategy that sharpens positioning and drives competitive advantage
High‑energy, results‑oriented approach with a strong sense of ownership—someone who moves quickly, iterates, and takes accountability for delivering measurable business outcomes
The base salary range for this position is $145,000 – $165,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, and abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.
Benefits And Perks You’ll Appreciate
Flexible work schedule / remote roles
Unlimited Personal Time Off
12 holidays off per year
4 days volunteer time off per year
Eligible for 4 company Achievement days off per year
Variety of health care and well‑being benefits
Paid family/parental leave
Best Place to Work designation for 2 years in a row
Newsweek’s Top 100 Most Loved Workplaces in America 2023
Job Segment OR Key Words APA, ITSM, Agentic Process Automation, Product Marketing, Demand Generation, GTM, B2B Software Solutions
Automation Anywhere is an affirmative action and equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email recruiting@automationanywhere.com.
At this time, we typically do not offer visa sponsorship for this position. Candidates should generally be authorized to work in the United States without the need for current or future sponsorship.
All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.
#J-18808-Ljbffr