Marketing Analyst (ecommerce growth)
TCWGlobal, Tustin, CA, United States
Marketing Analyst
W2 Contract 3-6+ Months
Onsite, Tustin, CA
$36-44/hr + Benefits
We’re looking for a data-driven Marketing Analyst to help us better understand and optimize our marketing performance across digital channels. In this role, you’ll turn complex data into clear insights that directly influence how we acquire, engage, and retain customers.
You’ll partner closely with teams across marketing, product, sales, and finance to improve campaign effectiveness, guide investment decisions, and support overall business growth. This is a highly visible role where your insights will help shape strategy at both the campaign and executive level.
What You’ll Do
Own Marketing Performance Insights
Analyze performance across key digital channels including paid media (Meta, Google, YouTube, TikTok), DTC (Shopify), email, affiliate, and influencer marketing
Identify trends, opportunities, and areas for optimization across the customer journey
Build Dashboards & Reporting
Develop and maintain dashboards using tools like Looker, Tableau, or Looker Studio
Deliver clear, actionable reporting on key metrics such as ROAS, CAC, conversion rates, and customer retention
Translate data into insights that non-technical stakeholders can easily understand
Manage & Optimize Data Infrastructure
Consolidate data from multiple sources using SQL and data warehouses (BigQuery, Snowflake)
Ensure data accuracy through regular audits, validation, and cleanup
Partner with teams to improve tracking, attribution, and data quality
Drive Strategy & Decision-Making
Provide recommendations to improve campaign performance, customer engagement, and budget allocation
Support and analyze A/B tests to identify the most effective marketing strategies
Use data to forecast trends and inform future growth initiatives
Collaborate Cross-Functionally
Work closely with marketing channel owners, leadership, and other stakeholders
Help teams interpret performance data and make informed decisions
Support implementation of new tools, integrations, and automation workflows
What Success Looks Like
Clear, reliable reporting that stakeholders trust and use regularly
Actionable insights that improve marketing performance and ROI
Strong collaboration across teams to drive data-informed decisions
Continuous improvement of data systems, dashboards, and processes
What We’re Looking For
Core Qualifications
5+ years of experience in marketing analytics, marketing operations, or similar roles
Strong proficiency in SQL and experience working with large datasets (BigQuery, Snowflake, or similar)
Experience building dashboards and reports using BI tools (Looker, Tableau, Looker Studio)
Solid understanding of digital marketing metrics and performance analysis (ROAS, CAC, attribution, etc.)
Hands-on experience with web analytics tools (GA4 or similar)
Preferred Experience
Experience in eCommerce or DTC environments (Shopify preferred)
Familiarity with paid media platforms ( Google Ads, Meta Ads ) and marketing tools (Klaviyo, GTM, etc.)
Exposure to multi-touch attribution and advanced analytics
Experience supporting A/B testing and experimentation frameworks
Nice to Have
Proficiency in Python or R for advanced analytics or automation
Experience at a high-growth DTC or consumer brand
Analytics certifications or advanced training
What You Bring
Strong analytical and problem-solving skills with attention to detail
Ability to translate data into clear, actionable insights
Proactive, ownership-driven mindset with a focus on results
Comfortable working in a fast-paced, collaborative environment
Strong communication skills and ability to influence stakeholders
W2 Contract 3-6+ Months
Onsite, Tustin, CA
$36-44/hr + Benefits
We’re looking for a data-driven Marketing Analyst to help us better understand and optimize our marketing performance across digital channels. In this role, you’ll turn complex data into clear insights that directly influence how we acquire, engage, and retain customers.
You’ll partner closely with teams across marketing, product, sales, and finance to improve campaign effectiveness, guide investment decisions, and support overall business growth. This is a highly visible role where your insights will help shape strategy at both the campaign and executive level.
What You’ll Do
Own Marketing Performance Insights
Analyze performance across key digital channels including paid media (Meta, Google, YouTube, TikTok), DTC (Shopify), email, affiliate, and influencer marketing
Identify trends, opportunities, and areas for optimization across the customer journey
Build Dashboards & Reporting
Develop and maintain dashboards using tools like Looker, Tableau, or Looker Studio
Deliver clear, actionable reporting on key metrics such as ROAS, CAC, conversion rates, and customer retention
Translate data into insights that non-technical stakeholders can easily understand
Manage & Optimize Data Infrastructure
Consolidate data from multiple sources using SQL and data warehouses (BigQuery, Snowflake)
Ensure data accuracy through regular audits, validation, and cleanup
Partner with teams to improve tracking, attribution, and data quality
Drive Strategy & Decision-Making
Provide recommendations to improve campaign performance, customer engagement, and budget allocation
Support and analyze A/B tests to identify the most effective marketing strategies
Use data to forecast trends and inform future growth initiatives
Collaborate Cross-Functionally
Work closely with marketing channel owners, leadership, and other stakeholders
Help teams interpret performance data and make informed decisions
Support implementation of new tools, integrations, and automation workflows
What Success Looks Like
Clear, reliable reporting that stakeholders trust and use regularly
Actionable insights that improve marketing performance and ROI
Strong collaboration across teams to drive data-informed decisions
Continuous improvement of data systems, dashboards, and processes
What We’re Looking For
Core Qualifications
5+ years of experience in marketing analytics, marketing operations, or similar roles
Strong proficiency in SQL and experience working with large datasets (BigQuery, Snowflake, or similar)
Experience building dashboards and reports using BI tools (Looker, Tableau, Looker Studio)
Solid understanding of digital marketing metrics and performance analysis (ROAS, CAC, attribution, etc.)
Hands-on experience with web analytics tools (GA4 or similar)
Preferred Experience
Experience in eCommerce or DTC environments (Shopify preferred)
Familiarity with paid media platforms ( Google Ads, Meta Ads ) and marketing tools (Klaviyo, GTM, etc.)
Exposure to multi-touch attribution and advanced analytics
Experience supporting A/B testing and experimentation frameworks
Nice to Have
Proficiency in Python or R for advanced analytics or automation
Experience at a high-growth DTC or consumer brand
Analytics certifications or advanced training
What You Bring
Strong analytical and problem-solving skills with attention to detail
Ability to translate data into clear, actionable insights
Proactive, ownership-driven mindset with a focus on results
Comfortable working in a fast-paced, collaborative environment
Strong communication skills and ability to influence stakeholders