Growth Marketing Manager

About SuperSonic POSSuperSonic POS is a modern point-of-sale and retail technology platform based in Tampa, FL.We power thousands of retail locations across convenience, grocery, fuel, and specialty retail with:Cloud-based POS and back officeReal-time reporting and analyticsInventory and pricebook managementIntegrated payments and value-added servicesWere building a performance-driven growth engine focused on efficient customer acquisition and measurable pipeline generation.Role: Growth Marketing ManagerThis is a full-time role based in Tampa, FL (hybrid).You will own paid acquisition, outbound infrastructure, and funnel performance, building and scaling repeatable systems that generate qualified demos efficiently.This is a hands-on execution role. You are responsible for building and optimizing channels directly, not managing agencies.What Youll OwnRebuild Google Ads from scratch with proper campaign structure, conversion tracking, negative keywords, and geo/vertical segmentationManage paid social across Meta and LinkedInBuild and optimize landing pages by vertical and offerRun retargeting across paid channelsBuild and manage outbound email infrastructure (Instantly, Smartlead)Run lead enrichment and list-building workflows (Clay, Apollo)Coordinate direct mail pilots and measure response ratesOwn channel reporting: CAC, CPL, cost per qualified demo (CPQD), landing page conversion rates, and overall channel efficiencyWork closely with Sales Enablement to support outbound targeting and ICP refinementDevelop repeatable paid and outbound experiments that reduce reliance on expensive affiliate volume over timeWhat You Dont OwnGTM strategy, pricing, or market selectionBrand voice and overall messaging ownershipSocial content calendarEvents ownershipPartnershipsSEO or content ownership (unless expanded later)Requirements36 years of experience in performance marketing or growth marketingStrong hands-on Google Ads experienceProven experience building campaign architecture from scratch (not just optimizing existing accounts)Experience with landing page testing and conversion optimizationFamiliarity with Instantly, Smartlead, Clay, Apollo, and similar toolsStrong understanding of CAC and funnel metricsComfortable working with data, dashboards, and performance reportingHigh ownership, speed, and execution focusNice-to-HaveExperience in SMB or local B2B marketingExperience in fintech, payments, POS, or retailExperience supporting outbound sales teamsFamiliarity with multi-channel attribution or advanced tracking setups90-Day OutcomesGoogle Ads account rebuilt with clean structure and trackingClear funnel tracking and attribution in placeVertical-specific landing pages launched and being testedRetargeting live across core paid channelsInitial paid experiments producing reliable CAC dataOutbound list-building workflows and email infrastructure stabilizedWhat Success Looks LikeConsistent, measurable pipeline from paid and outbound channelsImproving CAC and conversion rates across key funnelsRepeatable acquisition playbooks that can scaleReduced dependence on high-cost affiliate or third-party lead sourcesHow Youre MeasuredCost per qualified demo from paid channels (50%)Landing page conversion rates (25%)Outbound email reply and meeting rates (25%)Compensation & BenefitsHealth, dental, and vision insurance401(k) with company matchPaid time off and company holidaysFlexible hybrid or remote work setupHigh ownership and direct impact on company growthBase salary: $90,000$100,000On-target earnings: $110,000$130,000Exact offer depends on experience and interview performance recblid vssixwj3ip0rq9t44ltx7f61lzouzy