Sr. Growth Marketing Manager - Glassdoor
Indeed, Miami, FL, United States
Day to Day
The Glassdoor Business Unit's mission is to make worklife better for everyone. We are looking for a self‑starting, execution‑focused growth manager who takes ownership of paid and search channels and delivers measurable results. You will lead acquisition strategy, manage a team of growth marketers, and translate performance data into clear insights that inform optimization strategies and improve business outcomes.
You will oversee execution and optimization across Google Ads, Meta, SEO/AEO, and emerging platforms. This includes campaign and keyword strategy, implementing and validating tracking, and continuously improving performance.
You will partner cross‑functionally with Product Marketing, Analytics, Product, Creative, Engineering, and Lifecycle teams to ensure acquisition programs are properly instrumented, insights are clear, and optimization strategies are grounded in business impact.
This is an opportunity to operate at the intersection of systems, data, and growth while building and scaling the performance infrastructure that drives meaningful impact for the Glassdoor brand.
Responsibilities
Drive acquisition strategy across Paid and SEO/AEO to drive scalable traffic growth
Manage and develop a high‑performing team of growth marketers, elevating accountability and performance standards
Own execution and optimization across Google Ads, Meta, and search channels
Identify high‑leverage growth opportunities and define a structured experimentation roadmap
Develop and manage audience, keyword, and targeting strategies across channels
Ensure accurate instrumentation, attribution, and tracking across web and mobile environments (AppsFlyer, pixels, event tracking), including defining technical requirements
Translate performance data into clear insights and partner with Analytics, Product, and Engineering to implement, QA, and communicate measurement solutions to leadership
Skills / Competencies
Requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; equivalent experience may substitute for degree requirements.
Experience managing Paid and/or SEO programs at scale. Deep expertise in Google Ads and Meta Ads platforms. Exceptional understanding of SEO fundamentals and evolving search ecosystems.
Proven understanding of mobile measurement partners (AppsFlyer or similar), attribution models, conversion tracking, and event instrumentation.
Experience working directly with tracking systems, pixels, UTMs, and conversion APIs.
Excellent critical skills with the ability to connect channel performance to business outcomes.
Ability to manage cross‑functional initiatives and write clear technical requirements. Highly organized with a bias for action and accountability.
Proven ability to develop and uphold a POV on growth strategy in ambiguous or shifting environments.
Salary Range Transparency Tier 1 – United States of America $134,000 – $202,000 USD per year
Salary Range Disclaimer The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job‑related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region‑specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site ( https://www.indeed.com/careers/paytiers ), and recruiters can confirm how location is considered for a specific role.
Benefits – Health, Work/Life Harmony, & Wellbeing We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity‑based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at
https://www.indeed.com/careers/benefits !
Equal Opportunities and Accommodations Statement Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro‑diversity, disability, age, or veteran status, or any other non‑merit based or legally protected grounds.
Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit
https://www.indeed.com/careers/accommodations . If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.
Inclusion & Belonging Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we’re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.
Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.
The deadline to apply to this position is 4/17/2026. Job postings may be extended at the hiring team’s discretion based on applicant volume.
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You will oversee execution and optimization across Google Ads, Meta, SEO/AEO, and emerging platforms. This includes campaign and keyword strategy, implementing and validating tracking, and continuously improving performance.
You will partner cross‑functionally with Product Marketing, Analytics, Product, Creative, Engineering, and Lifecycle teams to ensure acquisition programs are properly instrumented, insights are clear, and optimization strategies are grounded in business impact.
This is an opportunity to operate at the intersection of systems, data, and growth while building and scaling the performance infrastructure that drives meaningful impact for the Glassdoor brand.
Responsibilities
Drive acquisition strategy across Paid and SEO/AEO to drive scalable traffic growth
Manage and develop a high‑performing team of growth marketers, elevating accountability and performance standards
Own execution and optimization across Google Ads, Meta, and search channels
Identify high‑leverage growth opportunities and define a structured experimentation roadmap
Develop and manage audience, keyword, and targeting strategies across channels
Ensure accurate instrumentation, attribution, and tracking across web and mobile environments (AppsFlyer, pixels, event tracking), including defining technical requirements
Translate performance data into clear insights and partner with Analytics, Product, and Engineering to implement, QA, and communicate measurement solutions to leadership
Skills / Competencies
Requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; equivalent experience may substitute for degree requirements.
Experience managing Paid and/or SEO programs at scale. Deep expertise in Google Ads and Meta Ads platforms. Exceptional understanding of SEO fundamentals and evolving search ecosystems.
Proven understanding of mobile measurement partners (AppsFlyer or similar), attribution models, conversion tracking, and event instrumentation.
Experience working directly with tracking systems, pixels, UTMs, and conversion APIs.
Excellent critical skills with the ability to connect channel performance to business outcomes.
Ability to manage cross‑functional initiatives and write clear technical requirements. Highly organized with a bias for action and accountability.
Proven ability to develop and uphold a POV on growth strategy in ambiguous or shifting environments.
Salary Range Transparency Tier 1 – United States of America $134,000 – $202,000 USD per year
Salary Range Disclaimer The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job‑related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region‑specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site ( https://www.indeed.com/careers/paytiers ), and recruiters can confirm how location is considered for a specific role.
Benefits – Health, Work/Life Harmony, & Wellbeing We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity‑based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at
https://www.indeed.com/careers/benefits !
Equal Opportunities and Accommodations Statement Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro‑diversity, disability, age, or veteran status, or any other non‑merit based or legally protected grounds.
Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit
https://www.indeed.com/careers/accommodations . If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.
Inclusion & Belonging Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we’re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.
Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.
The deadline to apply to this position is 4/17/2026. Job postings may be extended at the hiring team’s discretion based on applicant volume.
#J-18808-Ljbffr