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Sales Representative, Aftermarket

ASSA ABLOY Group, Birmingham, AL, United States


Location: Birmingham, AL / Jackson, MS / Memphis, TN

What you will be doing As an Aftermarket Business Development Representative, you will be responsible for generating demand, awareness, and revenue for ASSA ABLOY brand solutions within the Aftermarket Channel, specifically focused on Wholesale Distribution partners, Security Professionals (locksmiths), Systems Integrators and other related trade partners. Developing key customer relationships, program selling, product training, and joint sales/training activities will be critical for success in this role.

Key areas you will contribute to in the role include

Build awareness, support, and sales within a specific target list of Aftermarket Channel Partners: Hardware & Electronic Wholesalers, ASSA ABLOY Security Partners (AASP), Locksmith Security Professionals, Systems Integrators, and additional targeted trade partners as assigned.

Align and support efforts of local colleagues focused on Wholesale Distributors, Security Professionals, & Systems Integrators to cross‑sell within customer base.

Develop a business plan focused on growing sales of discretionary, core products and new technologies with Aftermarket Channel Partner targets.

Identify inventory opportunities and plans to increase ASSA ABLOY product sales.

Develop plans with partners to include training, sales activities, and marketing initiatives.

Implement lead generation & management techniques to facilitate sales and service opportunities for AASPs with ASSA ABLOY install base.

Establish a regular cadence of sales calls to direct and indirect customers with the expectation of building strong relationships with all levels of customer employees (warehouse, inventory, operations, sales, marketing, and management).

Utilize Salesforce CRM to manage account contacts, business plans, lead sharing, and activity follow‑up.

Facilitate sales and product training to key customers.

Organize and attend local/regional trainings, tradeshows, conferences, and other industry events.

Stay up to date on ASSA ABLOY brand products, trainings, new product launches, and marketing initiatives.

How we will measure success

Sales through direct and indirect customer partners.

Wholesale Incentive Partner Program.

ASSA ABLOY Security Partner Program.

Point of sales (sell through).

Discretionary stock conversions.

Strategic activities with key partners (training, field sales initiatives, marketing programs, etc.).

Frequent engagement with Local, Regional, and National leadership.

What we are looking for

You have an entrepreneurial spirit and are excited about selling a full range of door opening solutions.

You are detail‑oriented, organized, and known for follow‑up habits.

You are a self‑motivated, organized individual who takes pride in attention to details and accuracy in their work.

You are data‑driven and organized to be able to create, track, and present results.

You’re a multi‑tasker who can manage time and projects proficiently.

You have strong written and verbal communication skills.

You’re a strong active listener and negotiator.

You can work independently but believe in teamwork.

You have the ability to coordinate customer and internal cross‑functional engagement.

You have the ability to read, understand specifications/facility standards, and have industry‑related technical and sales aptitude.

Ability to travel (up to 50%) within territory and meet to the requirements of customers.

Ability to perform responsibilities both in a home office environment or while traveling.

You can lift/carry up to 50 lbs. of sample and display material for sale presentations.

Education and/or experience

Your background includes a College/University degree (preference for specialization in related curricula such as architectural design/engineering, construction science/management, or similar) or has work experience commensurate with, minimum high school/GED diploma.

Minimum of 2–3 years of industry‑related experience creating and driving sales results to end users and to channel partners servicing the aftermarket channel.

Proficiency in Microsoft Office tools.

Utilization and maintenance of CRM tools for sales and activity reporting.

Working knowledge of industry‑related software is a plus.

Organizational relationships The Aftermarket Business Development Representative will report to the DSS Territory Director of Sales with a dotted line in responsibility to the DSS Regional Director of Sales – Wholesale Strategic Accounts.

What you can look forward to

Local, Regional, and National Leadership support to develop and implement Business Plan in your territory.

Collaboration with local sales teams including product and technology specialists, end users, and other channel business development specialists.

Direct support and engagement with Regional Director of Sales – Aftermarket & Brand Business Development personnel to leverage programs, products, and resources to execute business plans.

Industry leading brands, customer incentive programs, training resources, and a team of hardworking colleagues dedicated to mutual success.

ASSA ABLOY offers a competitive compensation and benefits package, including bonus, a 401(k) plan, education assistance, company car, and an environment that reflects our commitment to our employees. The wage range for this role considers a broad scope of factors that are considered when making compensation decisions. Pay within each range is based on a variety of factors including, but not limited to, primary work job‑related knowledge, skills, experience, training, licensure and certifications, business requirements, geographic location and other business and organizational needs. This salary range is a reasonable estimate for this position at the time of posting. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time.

ASSA ABLOY is an Equal Opportunity Employer/Minorities/Females/Disabled/Veteran

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