Head of Brand

Job Description Our client, a growing consumer health and wellness organization is looking for a Head of Brand hybrid in NYC

We’re looking for a Head of Brand who can take a strong foundation and turn it into something culturally relevant.

This isn’t a traditional brand role. You won’t just manage agencies or write briefs. You’ll build, ship, and refine the work yourself and with the team — while raising the bar for everything around you.

You’ll lead creative, social, influencer marketing, and content marketing. You’ll shape how our brand shows up in the world. And you’ll be responsible for creating work that people notice, talk about, and act on.

What You’ll Do Build and lead a small, elite brand team

Lead a lean, high‑performing team across creative, social, influencer, and content

Prioritize quality over headcount — fewer people, higher bar

Hire and develop exceptional talent (full‑time and freelance)

Create a culture where great work is the baseline — driven by clear standards and your own involvement

Own campaigns end‑to‑end

Concept and launch bold, culturally relevant campaigns

Build campaigns that drive both conversation and revenue

Develop ideas that extend across social, PR, content, and real‑world activations

Partner with agencies when needed, but never outsource thinking

Build a content engine (not just content)

Establish a repeatable system for creating high‑quality content at scale

Oversee social, organic content, and brand storytelling

Ensure everything we publish feels intentional, elevated, and on‑brand

Turn content into a strategic advantage, not a reactive function

Make us known

Drive awareness within our core audience through creative and distribution

Partner with PR, influencers, and media to amplify our work

Create moments that compound into brand momentum

Use AI as a force multiplier

Use AI tools to increase creative output, speed, and iteration

Build workflows that allow a small team to produce at a much higher level

Explore AI‑native approaches to content, campaigns, and production (including AI‑generated creative, shoots, and assets)

Teach and upskill the team through hands‑on examples, systems, and workflows

Be hands‑on when it matters

Write, edit, concept, and direct when needed

Jump into execution to unblock progress or raise the bar

Set the standard by doing—not just directing

Define how we measure brand

Establish baselines for awareness, recall, and share of conversation

Track performance across campaigns, content, and channels

Connect brand work to outcomes: traffic, engagement, and revenue

What success looks like (first 6–12 months)

Launch at least one campaign that drives both conversation and sales

Build a small, high‑performing brand team with exceptional talent

Establish a repeatable content engine across social and owned channels

Increase awareness and engagement within our core audience

Create work that feels unmistakably us—and sets a new bar

What we’re looking for You’re mid‑career, but you’ve already done real work.

You’ve built things. You’ve shipped campaigns. You know what good looks like—and you don’t let bad work through.

You Likely

Have experience across startups and established brands (not just big companies)

Have led creative, brand, social, or content at a high bar consumer brand

Have built campaigns that people actually noticed

Are as comfortable executing as you are directing

You are:

Hands‑on — you can write, concept, and build, not just review

Craft‑led — you lead through your work, not just through others

Taste‑driven — you have a strong point of view and protect the quality of the work

Bold — you’re willing to take risks to create work that stands out

Clear — you turn ideas into execution quickly

AI‑native — you use AI to move faster, explore more ideas, and scale output

A builder — you create systems, not just manage them

Selective — you believe in building small teams of exceptional people

What this role is not

Not a strategy‑only role

Not a manage‑the‑agency role

Not a big team, lots‑of‑layers role

Not a pure people manager role

If your strength is primarily managing teams, aligning stakeholders, and reviewing work—rather than building and shaping it yourself—this role likely isn’t the right fit.

Why this role matters Our brand is at a point where the product is ahead of the brand. The right person will change that.

You’ll have the chance to shape how a category is defined—and how a brand becomes known within it.

We’re intentionally building a small, high‑performing team where each person operates at a very high level—and is compensated accordingly.

This is a career‑defining opportunity to build something that matters, with a product that earns it.

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