Paid Search Strategist
24 Seven Talent, Boston, MA, United States
Our agency client is seeking a Paid Search Strategist to join a growing performance marketing team supporting a portfolio of B2B and B2C clients. This role is ideal for a hands‑on digital marketer with strong experience managing Google Ads campaigns across multiple clients, optimizing performance at scale, and translating data into actionable insights that drive measurable business results.
This is an opportunity to work across multiple industries, manage meaningful ad budgets, and contribute to a collaborative and fast‑paced paid media team environment.
Responsibilities
Manage and optimize paid search campaigns across multiple client accounts, including Google Ads and Microsoft Ads
Manage a portfolio of up to 10 client accounts simultaneously in a fast‑paced agency environment
Execute keyword strategy, bid adjustments, audience targeting, and testing strategies to improve campaign performance
Analyze campaign performance and optimize toward KPIs such as CPA, ROAS, conversion rate, and lead quality
Manage campaigns with monthly ad spend ranging from approximately $50K–$1M
Work across ecommerce and lead generation clients
Collaborate cross‑functionally with creative, analytics, and account teams
Create performance reports and communicate insights to internal stakeholders and clients
Identify optimization opportunities through testing, audience segmentation, and performance analysis
Implement and validate conversion tracking via Google Tag Manager or similar tools
Manage priorities across multiple projects in a deadline‑driven environment
Requirements
4–6+ years of paid search or performance marketing experience
MUST HAVE AGENCY EXPERIENCE
MUST HAVE experience managing multiple client accounts simultaneously (3–10 accounts)
Strong hands‑on experience with Google Ads and Microsoft Ads
Experience managing campaigns with monthly ad spend ranging from approximately $50K–$1M
Experience with Google Merchant Center and ecommerce product feed campaigns
Experience working with GA4 or similar analytics platforms
Experience implementing conversion tracking via Google Tag Manager or similar tools
Strong understanding of performance metrics and optimization strategy
Ability to communicate performance insights clearly to internal teams and clients
Strong analytical, organizational, and time management skills
Ability to manage multiple campaigns simultaneously in a fast‑paced environment
Preferred Qualifications
Experience working with ecommerce or retail clients
Experience managing product feeds or shopping campaigns
Exposure to SA360, DV360, or other Google Marketing Platform tools
Familiarity with landing page optimization best practices
Google Ads or Microsoft Ads certifications
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This is an opportunity to work across multiple industries, manage meaningful ad budgets, and contribute to a collaborative and fast‑paced paid media team environment.
Responsibilities
Manage and optimize paid search campaigns across multiple client accounts, including Google Ads and Microsoft Ads
Manage a portfolio of up to 10 client accounts simultaneously in a fast‑paced agency environment
Execute keyword strategy, bid adjustments, audience targeting, and testing strategies to improve campaign performance
Analyze campaign performance and optimize toward KPIs such as CPA, ROAS, conversion rate, and lead quality
Manage campaigns with monthly ad spend ranging from approximately $50K–$1M
Work across ecommerce and lead generation clients
Collaborate cross‑functionally with creative, analytics, and account teams
Create performance reports and communicate insights to internal stakeholders and clients
Identify optimization opportunities through testing, audience segmentation, and performance analysis
Implement and validate conversion tracking via Google Tag Manager or similar tools
Manage priorities across multiple projects in a deadline‑driven environment
Requirements
4–6+ years of paid search or performance marketing experience
MUST HAVE AGENCY EXPERIENCE
MUST HAVE experience managing multiple client accounts simultaneously (3–10 accounts)
Strong hands‑on experience with Google Ads and Microsoft Ads
Experience managing campaigns with monthly ad spend ranging from approximately $50K–$1M
Experience with Google Merchant Center and ecommerce product feed campaigns
Experience working with GA4 or similar analytics platforms
Experience implementing conversion tracking via Google Tag Manager or similar tools
Strong understanding of performance metrics and optimization strategy
Ability to communicate performance insights clearly to internal teams and clients
Strong analytical, organizational, and time management skills
Ability to manage multiple campaigns simultaneously in a fast‑paced environment
Preferred Qualifications
Experience working with ecommerce or retail clients
Experience managing product feeds or shopping campaigns
Exposure to SA360, DV360, or other Google Marketing Platform tools
Familiarity with landing page optimization best practices
Google Ads or Microsoft Ads certifications
#J-18808-Ljbffr