Marketing Coordinator- Blood Donor Center
Mass General Brigham, Boston, MA, United States
Site: The General Hospital Corporation
Job Summary This position is a Blood Donor Marketing role focused exclusively on supporting blood collection goals for the Blood Donor Center. The Marketing Coordinator partners closely with Donor Services leadership to plan and execute targeted, monthly donor recruitment and retention campaigns that increase blood donations. The role combines marketing, community outreach, customer service, and relationship‑building to educate the public about the importance of blood donation and to support the day‑to‑day needs of the Blood Donor Center.
Responsibilities • Plan, develop and provide effective marketing and project planning strategies to recruit, cultivate, retain and manage blood drive sponsors and events to achieve blood collection goals.
• Generate and develop potential blood drive leads, deliver educational presentations regarding blood donation drive requirements and goals, and develop special donor recognition programs.
• Create and implement monthly marketing campaigns targeting internal/external markets; design collateral such as fliers, postcards, sponsor packets, brochures, posters, donor gifts, and awards.
• Negotiate and manage purchase orders for outsourced materials to obtain the best value.
• Research and collaborate with local businesses/organizations for in‑kind donations to serve as incentives for potential donors.
• Maintain bloodmobile, donor center and platelet donor accounts; identify new accounts through market research.
• Implement effective marketing/sales strategies to establish new blood drive partners with corporate, educational and religious groups, and prepare proposals for verbal contracts.
• Recommend overall recruitment plans and strategies to achieve long‑ and short‑term goals.
• Maintain the blood donor center’s social media presence; create and implement specific Facebook campaigns, update the Facebook page and track impact.
• Work with MGH Public Affairs Department to promote the mission of the MGH Blood Donor Center and represent the center on hospital committees and events.
• Educate the general public and prospective donors on the needs and uses of blood, present at MGH & Spaulding new employee hire orientations, and participate in monthly hall tables to educate visitors and employees.
• Initiate market research, implement surveys, and use data to formulate new campaigns, advise on staffing formulas, and track efficiency.
• Participate in evaluation of new equipment and report findings to the Medical Director.
• Address all customer service issues, develop and present customer service training to department staff, assess customer satisfaction via surveys, and provide efficient scheduling of bloodmobiles and in‑house appointments.
• Analyze platelet donor scheduling through time studies, process changes, and donor requests to maintain adequate throughput.
• Work individually and as part of a team, remain well organized, detail‑oriented, and maintain excellent time management and problem‑solving skills, self‑motivated, multitask effectively, and provide excellent customer service to a broad range of people.
Qualifications Education • Bachelor’s Degree in Related Field of Study required.
Experience • Marketing experience 2‑3 years required. • Basic competency with Adobe Photoshop. • Previous experience working in a blood donor center, blood bank, transfusion services, or similar blood collection environment, with direct exposure to donor recruitment, donor services, or donor engagement activities. Familiarity with blood donation operations, donor eligibility considerations, and donor experience best practices.
Knowledge, Skills And Abilities
Proficiency in digital marketing tools and platforms, including social media management, content management systems, and email marketing software.
Strong written and verbal communication skills, with the ability to create clear and compelling marketing content.
Excellent organizational and project management skills to handle multiple tasks and deadlines.
Ability to adapt to a fast‑paced environment and stay updated with marketing best practices and innovations.
Working Schedule Full Time on site 2 Hybrid days after 90 days of training Monday – Friday 8:00 AM to 4:30 PM (Flexible)
Remote Type Hybrid
Work Location 80 Blossom Street
Scheduled Weekly Hours 40
Employee Type Regular
Work Shift Day (United States of America)
Pay Range $19.81 - $28.30/Hourly
EEO Statement 1200 The General Hospital Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642.
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Job Summary This position is a Blood Donor Marketing role focused exclusively on supporting blood collection goals for the Blood Donor Center. The Marketing Coordinator partners closely with Donor Services leadership to plan and execute targeted, monthly donor recruitment and retention campaigns that increase blood donations. The role combines marketing, community outreach, customer service, and relationship‑building to educate the public about the importance of blood donation and to support the day‑to‑day needs of the Blood Donor Center.
Responsibilities • Plan, develop and provide effective marketing and project planning strategies to recruit, cultivate, retain and manage blood drive sponsors and events to achieve blood collection goals.
• Generate and develop potential blood drive leads, deliver educational presentations regarding blood donation drive requirements and goals, and develop special donor recognition programs.
• Create and implement monthly marketing campaigns targeting internal/external markets; design collateral such as fliers, postcards, sponsor packets, brochures, posters, donor gifts, and awards.
• Negotiate and manage purchase orders for outsourced materials to obtain the best value.
• Research and collaborate with local businesses/organizations for in‑kind donations to serve as incentives for potential donors.
• Maintain bloodmobile, donor center and platelet donor accounts; identify new accounts through market research.
• Implement effective marketing/sales strategies to establish new blood drive partners with corporate, educational and religious groups, and prepare proposals for verbal contracts.
• Recommend overall recruitment plans and strategies to achieve long‑ and short‑term goals.
• Maintain the blood donor center’s social media presence; create and implement specific Facebook campaigns, update the Facebook page and track impact.
• Work with MGH Public Affairs Department to promote the mission of the MGH Blood Donor Center and represent the center on hospital committees and events.
• Educate the general public and prospective donors on the needs and uses of blood, present at MGH & Spaulding new employee hire orientations, and participate in monthly hall tables to educate visitors and employees.
• Initiate market research, implement surveys, and use data to formulate new campaigns, advise on staffing formulas, and track efficiency.
• Participate in evaluation of new equipment and report findings to the Medical Director.
• Address all customer service issues, develop and present customer service training to department staff, assess customer satisfaction via surveys, and provide efficient scheduling of bloodmobiles and in‑house appointments.
• Analyze platelet donor scheduling through time studies, process changes, and donor requests to maintain adequate throughput.
• Work individually and as part of a team, remain well organized, detail‑oriented, and maintain excellent time management and problem‑solving skills, self‑motivated, multitask effectively, and provide excellent customer service to a broad range of people.
Qualifications Education • Bachelor’s Degree in Related Field of Study required.
Experience • Marketing experience 2‑3 years required. • Basic competency with Adobe Photoshop. • Previous experience working in a blood donor center, blood bank, transfusion services, or similar blood collection environment, with direct exposure to donor recruitment, donor services, or donor engagement activities. Familiarity with blood donation operations, donor eligibility considerations, and donor experience best practices.
Knowledge, Skills And Abilities
Proficiency in digital marketing tools and platforms, including social media management, content management systems, and email marketing software.
Strong written and verbal communication skills, with the ability to create clear and compelling marketing content.
Excellent organizational and project management skills to handle multiple tasks and deadlines.
Ability to adapt to a fast‑paced environment and stay updated with marketing best practices and innovations.
Working Schedule Full Time on site 2 Hybrid days after 90 days of training Monday – Friday 8:00 AM to 4:30 PM (Flexible)
Remote Type Hybrid
Work Location 80 Blossom Street
Scheduled Weekly Hours 40
Employee Type Regular
Work Shift Day (United States of America)
Pay Range $19.81 - $28.30/Hourly
EEO Statement 1200 The General Hospital Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642.
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