Sr. Commercial Marketing Manager, U.S. Lab Distribution
Cardinal Health, Denver, CO, United States
The
Sr. Commercial Marketing Manager
for
U.S. Lab Distribution
leads the development and implementation of channel marketing plans for the U.S. Lab distribution business. The primary responsibility will be understanding the industry landscape, identifying customer needs, and developing business strategies, programs, and tools to drive revenue/profitability and accelerate growth for this critical business segment.
Responsibilities Manages the development and execution of channel-specific marketing plans for Cardinal Health’s Lab business segment. Leveraging industry knowledge, this role will be responsible for the following:
Financial and Performance Metrics
Leverage data to understand channel performance and program effectiveness to support decision‑making.
Monitor sales pipeline performance to budget.
Prepare reports and presentations on pipeline opportunities to influence operational strategy. Host monthly meetings to ensure alignment across sales and operations.
Monitor customer satisfaction and identify strategies to increase ratings.
Marketing Tools and GTM Strategies
Develop distribution strategies to win new business and retain existing customers.
Develop and execute commercial marketing strategies that enable increased in‑channel product penetration and accelerate account growth.
Collaborate closely with Acute and Non‑Acute business owners to identify and execute on cross‑channel opportunities.
Provide input to value proposition development.
Create marketing materials and tools tailored to specific customer needs, including sales presentations and product/service collateral that align with overall brand messaging.
Partner with content team and customer solutions teams to develop customer case studies and white papers.
Ensure marketing strategies are effectively executed at the channel level.
Sales and Cross‑Functional Collaboration
Serve as marketing lead for all Lab distribution opportunities, providing direct support to sales for customer distribution strategy.
Develop partnerships with broader Lab product marketing team to support account penetration strategy.
Communicate customer insights cross‑functionally for strategy refinement.
Implement training and support programs for the Lab selling organization.
Market Intelligence and Insights, including Competitive Analysis
Gather insights on market conditions and customer needs and communicate cross‑functionally for strategy refinement.
Understand competitive landscape: offering, strengths, weaknesses, opportunities and threats. Turn insights into actions.
Share customer feedback and insights to improve customer experience.
Qualifications
Bachelor’s degree from an accredited university preferred; MBA preferred.
8+ years of experience in Lab, Medical Device, Distribution, Supply Chain and/or Healthcare Marketing preferred.
Experience in Lab distribution highly preferred.
Self‑motivated, entrepreneurial, independent, driven individual to meet objectives.
Proficient in Excel with ability to use pivot tables, lookups, and analyze multiple data sets to create actionable insights.
Strong analytical skills allowing quick assessment of situations, trade‑offs, and ability to recommend appropriate course of action.
Ability to influence cross‑functional teams without formal authority.
Ability to multitask and prioritize while managing multiple projects and day‑to‑day responsibilities.
Excellent written and verbal communication skills and comfort presenting to internal and external audiences.
Must be able to travel up to 25% of the time, including some nights and weekends.
Location:
This position is remote and can be based anywhere within the United States. Candidates must be able to work within EST or CST business hours.
Anticipated salary range:
$105,100 - $135,000
Bonus eligible:
Yes
Benefits
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short‑ and long‑term disability coverage
Work‑Life resources
Paid parental leave
Healthy lifestyle programs
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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Sr. Commercial Marketing Manager
for
U.S. Lab Distribution
leads the development and implementation of channel marketing plans for the U.S. Lab distribution business. The primary responsibility will be understanding the industry landscape, identifying customer needs, and developing business strategies, programs, and tools to drive revenue/profitability and accelerate growth for this critical business segment.
Responsibilities Manages the development and execution of channel-specific marketing plans for Cardinal Health’s Lab business segment. Leveraging industry knowledge, this role will be responsible for the following:
Financial and Performance Metrics
Leverage data to understand channel performance and program effectiveness to support decision‑making.
Monitor sales pipeline performance to budget.
Prepare reports and presentations on pipeline opportunities to influence operational strategy. Host monthly meetings to ensure alignment across sales and operations.
Monitor customer satisfaction and identify strategies to increase ratings.
Marketing Tools and GTM Strategies
Develop distribution strategies to win new business and retain existing customers.
Develop and execute commercial marketing strategies that enable increased in‑channel product penetration and accelerate account growth.
Collaborate closely with Acute and Non‑Acute business owners to identify and execute on cross‑channel opportunities.
Provide input to value proposition development.
Create marketing materials and tools tailored to specific customer needs, including sales presentations and product/service collateral that align with overall brand messaging.
Partner with content team and customer solutions teams to develop customer case studies and white papers.
Ensure marketing strategies are effectively executed at the channel level.
Sales and Cross‑Functional Collaboration
Serve as marketing lead for all Lab distribution opportunities, providing direct support to sales for customer distribution strategy.
Develop partnerships with broader Lab product marketing team to support account penetration strategy.
Communicate customer insights cross‑functionally for strategy refinement.
Implement training and support programs for the Lab selling organization.
Market Intelligence and Insights, including Competitive Analysis
Gather insights on market conditions and customer needs and communicate cross‑functionally for strategy refinement.
Understand competitive landscape: offering, strengths, weaknesses, opportunities and threats. Turn insights into actions.
Share customer feedback and insights to improve customer experience.
Qualifications
Bachelor’s degree from an accredited university preferred; MBA preferred.
8+ years of experience in Lab, Medical Device, Distribution, Supply Chain and/or Healthcare Marketing preferred.
Experience in Lab distribution highly preferred.
Self‑motivated, entrepreneurial, independent, driven individual to meet objectives.
Proficient in Excel with ability to use pivot tables, lookups, and analyze multiple data sets to create actionable insights.
Strong analytical skills allowing quick assessment of situations, trade‑offs, and ability to recommend appropriate course of action.
Ability to influence cross‑functional teams without formal authority.
Ability to multitask and prioritize while managing multiple projects and day‑to‑day responsibilities.
Excellent written and verbal communication skills and comfort presenting to internal and external audiences.
Must be able to travel up to 25% of the time, including some nights and weekends.
Location:
This position is remote and can be based anywhere within the United States. Candidates must be able to work within EST or CST business hours.
Anticipated salary range:
$105,100 - $135,000
Bonus eligible:
Yes
Benefits
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short‑ and long‑term disability coverage
Work‑Life resources
Paid parental leave
Healthy lifestyle programs
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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