Customer Story & Advocacy Lead
Lenovo, Morrisville, NC, United States
Customer Story & Advocacy Lead
Location: Morrisville, North Carolina, United States of America. Career area: Marketing. Position: Full‑time.
Overview Lenovo is seeking a Customer Story & Advocacy Lead to sit within the Solutions and Services Group (SSG) Sales organization, with end‑to‑end ownership of customer account story readiness, advocacy potential, and activation across the SSG business.
This role goes beyond traditional reference management. It is the single accountable owner for understanding, tracking, and proactively shaping the status of SSG customer accounts as it relates to advocacy, storytelling, and strategic activation spanning wins, renewals, expansions, and long‑term account health.
The role serves as the central connective tissue across Sales, Delivery, Marketing, Communications, Strategy, and the Customer Reference COE, ensuring clear visibility, disciplined prioritization, and no missed opportunities for leveraging customer proof in support of revenue growth, market credibility, and brand leadership.
Key Responsibilities
Own the end‑to‑end customer story pipeline across SSG, spanning:
Wins, renewals, and expansion opportunities
Advocacy readiness and disclosure status
Internal and external usage history and constraints
Proactively identify reference‑ready and advocacy‑potential customers across strategic accounts, solutions, and verticals
Partner with Sales Account Teams and Delivery leaders to surface customer success signals, value realization milestones, and executive engagement potential
Maintain a forward‑looking view of future advocacy opportunities, not just current requests
Ongoing assessment of account health, disclosure readiness, and suitability for internal and external referencing
Centralized tracking and governance of customer stories, usage, approvals, and prioritization
Alignment of customer advocacy to strategic deals, earnings cycles, ABM, analyst engagement, and campaign(s)
Central Tracking System & Single Source of Truth
Own and operate a centralized tracking system that serves as the authoritative source for:
Customer stories and advocacy candidates
Usage history (sales, marketing, PR, analyst, earnings, events)
Disclosure and approval status
Strategic priority alignment
Ensure data quality, visibility, and usability for Sales, Marketing, Communications, and Leadership
Sales Enablement & Deal Support
Enable activation of customer advocacy in support of:
Strategic and large deal pursuits
Executive and C‑suite engagements
Late‑stage deal validation and competitive differentiation
Align customer stories to deal priorities and solution plays and account strategies and growth motions
Act as the single coordination point within Sales to connect deal needs with the right Marketing and Communications stakeholders
Marketing & Communications Activation (Execution led by Marketing)
Partner closely with Marketing and Communications teams, who own execution of:
Case studies, video, and written customer stories
Media/PR and analyst engagement
Events, speaking opportunities, and brand moments
Enable execution teams by providing:
Vetted, ready‑to‑activate customer opportunities
Context on deal value, solutions, and strategic relevance
Clear prioritization aligned to business and earnings cycles
Ensure customer advocacy is leveraged across both revenue‑driving and external visibility initiatives
Cross‑Functional Leadership & Operating Cadence
Serve as the primary orchestration point within Sales for customer advocacy and storytelling
Drive alignment across Sales, Marketing, Communications, Strategy, and the Customer Reference COE (program governance, policy, infrastructure)
Establish and lead a formal operating cadence
Basic Qualifications
7+ years in Sales Enablement, Field Marketing, Customer Marketing, or related roles within enterprise technology
Preferred Qualifications
Strong understanding of enterprise sales cycles, account dynamics, and complex deal motions
Proven ability to lead cross‑functional initiatives without direct authority
Experience working with global sales teams and strategic accounts
Exceptional stakeholder management, operational rigor, and executive communication skills
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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Overview Lenovo is seeking a Customer Story & Advocacy Lead to sit within the Solutions and Services Group (SSG) Sales organization, with end‑to‑end ownership of customer account story readiness, advocacy potential, and activation across the SSG business.
This role goes beyond traditional reference management. It is the single accountable owner for understanding, tracking, and proactively shaping the status of SSG customer accounts as it relates to advocacy, storytelling, and strategic activation spanning wins, renewals, expansions, and long‑term account health.
The role serves as the central connective tissue across Sales, Delivery, Marketing, Communications, Strategy, and the Customer Reference COE, ensuring clear visibility, disciplined prioritization, and no missed opportunities for leveraging customer proof in support of revenue growth, market credibility, and brand leadership.
Key Responsibilities
Own the end‑to‑end customer story pipeline across SSG, spanning:
Wins, renewals, and expansion opportunities
Advocacy readiness and disclosure status
Internal and external usage history and constraints
Proactively identify reference‑ready and advocacy‑potential customers across strategic accounts, solutions, and verticals
Partner with Sales Account Teams and Delivery leaders to surface customer success signals, value realization milestones, and executive engagement potential
Maintain a forward‑looking view of future advocacy opportunities, not just current requests
Ongoing assessment of account health, disclosure readiness, and suitability for internal and external referencing
Centralized tracking and governance of customer stories, usage, approvals, and prioritization
Alignment of customer advocacy to strategic deals, earnings cycles, ABM, analyst engagement, and campaign(s)
Central Tracking System & Single Source of Truth
Own and operate a centralized tracking system that serves as the authoritative source for:
Customer stories and advocacy candidates
Usage history (sales, marketing, PR, analyst, earnings, events)
Disclosure and approval status
Strategic priority alignment
Ensure data quality, visibility, and usability for Sales, Marketing, Communications, and Leadership
Sales Enablement & Deal Support
Enable activation of customer advocacy in support of:
Strategic and large deal pursuits
Executive and C‑suite engagements
Late‑stage deal validation and competitive differentiation
Align customer stories to deal priorities and solution plays and account strategies and growth motions
Act as the single coordination point within Sales to connect deal needs with the right Marketing and Communications stakeholders
Marketing & Communications Activation (Execution led by Marketing)
Partner closely with Marketing and Communications teams, who own execution of:
Case studies, video, and written customer stories
Media/PR and analyst engagement
Events, speaking opportunities, and brand moments
Enable execution teams by providing:
Vetted, ready‑to‑activate customer opportunities
Context on deal value, solutions, and strategic relevance
Clear prioritization aligned to business and earnings cycles
Ensure customer advocacy is leveraged across both revenue‑driving and external visibility initiatives
Cross‑Functional Leadership & Operating Cadence
Serve as the primary orchestration point within Sales for customer advocacy and storytelling
Drive alignment across Sales, Marketing, Communications, Strategy, and the Customer Reference COE (program governance, policy, infrastructure)
Establish and lead a formal operating cadence
Basic Qualifications
7+ years in Sales Enablement, Field Marketing, Customer Marketing, or related roles within enterprise technology
Preferred Qualifications
Strong understanding of enterprise sales cycles, account dynamics, and complex deal motions
Proven ability to lead cross‑functional initiatives without direct authority
Experience working with global sales teams and strategic accounts
Exceptional stakeholder management, operational rigor, and executive communication skills
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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