Director, Growth Marketing
Havenly, Inc., Denver, CO, United States
Do you thrive in a dynamic environment and love working across multiple brands? Havenly Brands is looking for a Director, Growth Marketing to lead all digital and offline customer acquisition across our family of seven brands: Havenly, Interior Define, The Inside, Burrow, The Citizenry, The Expert, and St. Frank.
What you'll own
Full ownership of digital acquisition channels — paid search, paid social, YouTube, display, and support of offline channels including print (catalog, direct mail) and CTV
Channel strategy and budget allocation across all seven Havenly Brands properties, each with distinct acquisition targets, conversion events, and funnel dynamics
Organic growth channels including SEO, working in close partnership with data, brand and product teams to support a holistic strategy
Day-to-day management and development of a team of four to five performance marketers
Campaign-level reporting, insight generation, and performance narratives delivered on a consistent cadence
Vendor and platform relationships — Google, Meta, and beyond
What you'll drive
Hit acquisition volume targets and ROAS/efficiency targets simultaneously across the portfolio — knowing when to push growth and when to pull back
Partner with data on a channel testing roadmap that generates real, actionable signal
Deploy AI tools (Claude and platform-native AI features) across every part of the workflow: analysis, briefing, reporting, optimization
Leverage various analytics tools e.g. Rockerbox, GA4, Looker, and Snowflake to understand true channel performance and attribution across a complex multi‑brand stack
Creative strategy and testing roadmap in partnership with our heads of Brand and Creative — briefing, iteration cadence, and performance feedback loops across all channels
Partner closely with Brand, Creative, Data & Analytics, Merchandising and Product to ensure acquisition strategy is connected to the full customer experience
What you’ll bring
7+ years in performance or growth marketing, with at least 3 years managing multi‑channel acquisition programs
Experience managing acquisition across multiple brands, business lines, or conversion events — ideally including longer lead funnels where purchase isn’t the only success metric
Deep hands‑on experience in paid search and paid social; exposure to offline channels (print, CTV)
Managed $30‑50M+ in performance marketing budget
Fluency with Agentic AI tools as a genuine performance and workflow acceleratorProven ability to manage and develop a team of performance marketers; you lead by example and make your team better
Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution model and testing frameworks and know when to utilize them
DTC e‑commerce background required; home or other high‑consideration category experience a plus
Familiarity with SEO strategy and the role organic plays in a full‑funnel acquisition mix
Experience working in both high‑growth and efficiency‑focused environments — you’ve operated in both modes and know how to shift between them
About you
You’re customer first: you understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving results
You're energized by complexity: multiple brands, multiple funnels, multiple goals don't intimidate you
You believe AI is changing this job fast, and you're already ahead of the curve
You're a builder: you've built programs from scratch and you know what "good" looks like
You're as comfortable in a spreadsheet as you are in a strategy deck
You lead with data but make decisions: you don't hide behind analysis
You make your team better: you develop people, give real feedback, and create a culture of high performance and learning
You relentlessly prioritize: You know what is important and what can wait, and align your time, your teams time, and your partners accordingly
You’re a strong communicator and systems thinker, translating data/technical insights into actions that are communicated and implemented from executive level to coordinators
Our total rewards package includes competitive compensation, PTO, volunteer days off, health benefits (medical, dental, vision and disability), 401(k) with match, and paid parental leave. Additionally, we offer design services, furniture discounts, and anniversary merchandise credits.
Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full‑time basis.
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What you'll own
Full ownership of digital acquisition channels — paid search, paid social, YouTube, display, and support of offline channels including print (catalog, direct mail) and CTV
Channel strategy and budget allocation across all seven Havenly Brands properties, each with distinct acquisition targets, conversion events, and funnel dynamics
Organic growth channels including SEO, working in close partnership with data, brand and product teams to support a holistic strategy
Day-to-day management and development of a team of four to five performance marketers
Campaign-level reporting, insight generation, and performance narratives delivered on a consistent cadence
Vendor and platform relationships — Google, Meta, and beyond
What you'll drive
Hit acquisition volume targets and ROAS/efficiency targets simultaneously across the portfolio — knowing when to push growth and when to pull back
Partner with data on a channel testing roadmap that generates real, actionable signal
Deploy AI tools (Claude and platform-native AI features) across every part of the workflow: analysis, briefing, reporting, optimization
Leverage various analytics tools e.g. Rockerbox, GA4, Looker, and Snowflake to understand true channel performance and attribution across a complex multi‑brand stack
Creative strategy and testing roadmap in partnership with our heads of Brand and Creative — briefing, iteration cadence, and performance feedback loops across all channels
Partner closely with Brand, Creative, Data & Analytics, Merchandising and Product to ensure acquisition strategy is connected to the full customer experience
What you’ll bring
7+ years in performance or growth marketing, with at least 3 years managing multi‑channel acquisition programs
Experience managing acquisition across multiple brands, business lines, or conversion events — ideally including longer lead funnels where purchase isn’t the only success metric
Deep hands‑on experience in paid search and paid social; exposure to offline channels (print, CTV)
Managed $30‑50M+ in performance marketing budget
Fluency with Agentic AI tools as a genuine performance and workflow acceleratorProven ability to manage and develop a team of performance marketers; you lead by example and make your team better
Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution model and testing frameworks and know when to utilize them
DTC e‑commerce background required; home or other high‑consideration category experience a plus
Familiarity with SEO strategy and the role organic plays in a full‑funnel acquisition mix
Experience working in both high‑growth and efficiency‑focused environments — you’ve operated in both modes and know how to shift between them
About you
You’re customer first: you understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving results
You're energized by complexity: multiple brands, multiple funnels, multiple goals don't intimidate you
You believe AI is changing this job fast, and you're already ahead of the curve
You're a builder: you've built programs from scratch and you know what "good" looks like
You're as comfortable in a spreadsheet as you are in a strategy deck
You lead with data but make decisions: you don't hide behind analysis
You make your team better: you develop people, give real feedback, and create a culture of high performance and learning
You relentlessly prioritize: You know what is important and what can wait, and align your time, your teams time, and your partners accordingly
You’re a strong communicator and systems thinker, translating data/technical insights into actions that are communicated and implemented from executive level to coordinators
Our total rewards package includes competitive compensation, PTO, volunteer days off, health benefits (medical, dental, vision and disability), 401(k) with match, and paid parental leave. Additionally, we offer design services, furniture discounts, and anniversary merchandise credits.
Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full‑time basis.
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