Marketing Manager
Harell Data, Bellevue, WA, United States
We’re looking for a experienced Marketing Manager to own our demand generation and lifecycle marketing programs. You’ll sit at the intersection of product, sales, and customer success — translating cloud infrastructure capabilities into compelling marketing materials and campaigns that drive pipeline and revenue. You’ll be the go‑to owner of our Salesforce Marketing Cloud instance, ensuring every lead, nurture track, and campaign is instrumented, optimized. We are launching in one highly specialized vertical; so target companies have been identified and started on the process of contact identification. (Low volume, high touch) This is a ground zero hire and the opportunity to define and grow the marketing department of a new business segment in the AI space.
What you’ll do
Implement and optimize Sales Marketing Cloud — manage lead routing rules, campaign attribution, account hierarchies, and pipeline reporting
Build and manage automated nurture journeys, drip sequences, and behavioral triggers in Salesforce Marketing Cloud (including Email Studio, Journey Builder, and Automation Studio)
Maintain data hygiene across contact and account records; enforce segmentation and list management best practices
Create dashboards and reports surfacing campaign performance, funnel metrics, and revenue attribution for leadership
Cross-Functional Partnership
Work closely with Sales to align on conference planning, outbound sequences, personas, and follow-up messaging
Partner with Product to coordinate go-to-market launches for new compute offerings and integrations
Coordinate with RevOps to ensure lead flow, attribution models, and Salesforce workflows are accurate and scalable
Content & Messaging
Collaborate with product and engineering to translate technical differentiation (GPU specs, interconnect performance) into buyer-facing narratives
Develop case studies, solution briefs, and email copy tailored to technical and audiences
Marketing campaigns to include, product demo’s, and conference sponsorships with collateral and follow-up sequences
Campaign & Demand Generation
Plan and execute multi-channel campaigns (email, paid, events, content syndication) targeting ML engineers, AI researchers, and enterprise procurement teams
Develop messaging and positioning for platform features, pricing tiers, and partner integrations
Own top-of-funnel lead generation goals and MQL-to-SQL conversion targets
Qualifications Required
4+ years of B2B marketing experience, with at least 2 years in a demand generation or marketing operations role
3+ years of experience marketing with infrastructure, cloud, or developer-focused products (AI/ML, HPC, cloud compute, data platforms)
Hands‑on proficiency creating with Salesforce Marketing Cloud — Journey Builder, Email Studio, Automation Studio, audience segmentation and reporting.
Familiarity with the AI/ML ecosystem — understanding of model training workflows, GPU clusters, or MLOps tooling is a strong plus
Excellent written communication skills with experience writing for technical audiences.
Comfortably working in a fast‑paced, early‑stage environment with significant autonomy
Preferred
Experience in the biotech or life sciences research industry (not healthcare or medical devices)
What Success Looks Like
Marketing Cloud is fully instrumented with clean data, reliable attribution, and automated lifecycle programs running end‑to‑end
Core campaign templates, nurture tracks, and audience segments are built out and documented
Dependent on how quickly we scale the your department will develop to have direct reports as needed.
Extending into a new vertical by year end and building out the marketing team to accommodate the new targets and growth.
#J-18808-Ljbffr
What you’ll do
Implement and optimize Sales Marketing Cloud — manage lead routing rules, campaign attribution, account hierarchies, and pipeline reporting
Build and manage automated nurture journeys, drip sequences, and behavioral triggers in Salesforce Marketing Cloud (including Email Studio, Journey Builder, and Automation Studio)
Maintain data hygiene across contact and account records; enforce segmentation and list management best practices
Create dashboards and reports surfacing campaign performance, funnel metrics, and revenue attribution for leadership
Cross-Functional Partnership
Work closely with Sales to align on conference planning, outbound sequences, personas, and follow-up messaging
Partner with Product to coordinate go-to-market launches for new compute offerings and integrations
Coordinate with RevOps to ensure lead flow, attribution models, and Salesforce workflows are accurate and scalable
Content & Messaging
Collaborate with product and engineering to translate technical differentiation (GPU specs, interconnect performance) into buyer-facing narratives
Develop case studies, solution briefs, and email copy tailored to technical and audiences
Marketing campaigns to include, product demo’s, and conference sponsorships with collateral and follow-up sequences
Campaign & Demand Generation
Plan and execute multi-channel campaigns (email, paid, events, content syndication) targeting ML engineers, AI researchers, and enterprise procurement teams
Develop messaging and positioning for platform features, pricing tiers, and partner integrations
Own top-of-funnel lead generation goals and MQL-to-SQL conversion targets
Qualifications Required
4+ years of B2B marketing experience, with at least 2 years in a demand generation or marketing operations role
3+ years of experience marketing with infrastructure, cloud, or developer-focused products (AI/ML, HPC, cloud compute, data platforms)
Hands‑on proficiency creating with Salesforce Marketing Cloud — Journey Builder, Email Studio, Automation Studio, audience segmentation and reporting.
Familiarity with the AI/ML ecosystem — understanding of model training workflows, GPU clusters, or MLOps tooling is a strong plus
Excellent written communication skills with experience writing for technical audiences.
Comfortably working in a fast‑paced, early‑stage environment with significant autonomy
Preferred
Experience in the biotech or life sciences research industry (not healthcare or medical devices)
What Success Looks Like
Marketing Cloud is fully instrumented with clean data, reliable attribution, and automated lifecycle programs running end‑to‑end
Core campaign templates, nurture tracks, and audience segments are built out and documented
Dependent on how quickly we scale the your department will develop to have direct reports as needed.
Extending into a new vertical by year end and building out the marketing team to accommodate the new targets and growth.
#J-18808-Ljbffr