Senior Media Planner
Plein Air Agency, Dallas, TX, United States
Overview
It’s Plein Air Agency is a leading marketing consultancy focusing on the restaurant and hospitality industry providing solutions from Creative, Production, Media Strategy & Buying, Digital Content to Website and Mobile App development.
Responsibilities
Develop media plans including strategic and tactical elements
Negotiate and execute digital, print and outdoor buys
Prepare and communicate buy specs for the digital buying team
Manage all ATBs, billing and department paperwork on authorized media buys
Provide trade area insights including competitive and demographic data
Review and authorize invoices
Collaborate with digital media buying and analytics teams on monitoring media performance and reporting results to the clients
Present media plans and reporting to clients
Actively participate in weekly client status meetings
Continually communicate with Media Director about project status, problems, or related changes
Support the development and implementation of departmental policies, procedures, practices and standards
Work on special media or agency projects as applicable
Achieve/maintain visibility and credibility within the agency and client base and with media vendors
Establish and maintain strong relationships between all cross-functional teams
Seek developmental opportunities and actively participate in agency and professional training initiatives and seminar training
Mentor and train media planners
Requirements
Minimum 3 years of Media Planning experience
Embrace the remote working lifestyle and build relationships cross-functionally
Take ownership and accountability of your work
Communicate consistently with the team
Entrepreneurial spirit
Constant focus on self improvement for both work and personal development
Keen eye for detail and zeal for organization
Eagerness to improve and advance agency processes
Familiarity with the Google suite of tools (gmail, sheets, word, slides, etc.)
Experience with Vivixx, Media Radar, Basis, Meta, Google, Placer.ai and other industry tools
Proficient in local media planning across TV, radio, outdoor, social and digital platforms
Solid understanding of media planning and buying for broadcast, outdoor, print and digital channels
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Responsibilities
Develop media plans including strategic and tactical elements
Negotiate and execute digital, print and outdoor buys
Prepare and communicate buy specs for the digital buying team
Manage all ATBs, billing and department paperwork on authorized media buys
Provide trade area insights including competitive and demographic data
Review and authorize invoices
Collaborate with digital media buying and analytics teams on monitoring media performance and reporting results to the clients
Present media plans and reporting to clients
Actively participate in weekly client status meetings
Continually communicate with Media Director about project status, problems, or related changes
Support the development and implementation of departmental policies, procedures, practices and standards
Work on special media or agency projects as applicable
Achieve/maintain visibility and credibility within the agency and client base and with media vendors
Establish and maintain strong relationships between all cross-functional teams
Seek developmental opportunities and actively participate in agency and professional training initiatives and seminar training
Mentor and train media planners
Requirements
Minimum 3 years of Media Planning experience
Embrace the remote working lifestyle and build relationships cross-functionally
Take ownership and accountability of your work
Communicate consistently with the team
Entrepreneurial spirit
Constant focus on self improvement for both work and personal development
Keen eye for detail and zeal for organization
Eagerness to improve and advance agency processes
Familiarity with the Google suite of tools (gmail, sheets, word, slides, etc.)
Experience with Vivixx, Media Radar, Basis, Meta, Google, Placer.ai and other industry tools
Proficient in local media planning across TV, radio, outdoor, social and digital platforms
Solid understanding of media planning and buying for broadcast, outdoor, print and digital channels
#J-18808-Ljbffr