Sr Marketing & Communications Business Partner

Sr Marketing & Communications Business Partner Overview Textron Systems is part of Textron, a $14 billion, multi‑industry company employing 35,000 talented makers, thinkers, creators and doers worldwide. We produce equipment that flies, hovers, zooms, and launches, serving customers across aerospace and defense, specialized vehicles, turf care, and fuel systems. About This Role Textron Systems is hiring a Sr Marketing & Communications (MARCOM) Business Partner who will be based at the company’s Hunt Valley, Md., location. The team assigns MARCOM Business Partners for each business line. MARCOM Business Partners serve as the first point of contact for emerging business line questions and requirements and work proactively with the business lines on long‑range strategies, new business capture, and retention efforts. They collaborate with the broader MARCOM team’s centers of excellence—Creative Services/Digital Development, External Communications, Employee & Leader Communications, and Trade Shows & Events—to develop, execute, and measure comprehensive, multichannel MARCOM strategies that support their business line(s). Key Responsibilities As a Sr MARCOM Business Partner, you will: Work collaboratively with assigned business lines at all levels and with the broader MARCOM team to create, execute, and measure annual MARCOM plans, encompassing compelling campaigns and content that support domain strategies and growth. Use research, analytics, and other resources to become an expert on stakeholder audiences. Research the competitive landscape to inform product/program positioning and messaging, crafting clear and compelling value propositions that differentiate our products and programs. Alongside the broader MARCOM team, develop, execute, and measure MARCOM strategies tailored to specific audiences, ensuring messaging aligns with each audience to drive engagement. Continuously improve results by evaluating and making decisions based on key performance indicators. Job Responsibilities (including but not limited to): Establish and support product/program MARCOM campaigns to drive revenue. Maintain accountability for all timelines and budgets associated with plans and campaigns for your assigned domain(s). Develop and implement product/program content and updates across internal and external channels including digital, social, and print. Collaborate cross‑functionally and with external partners to lead the creative development process for product/program MARCOM collateral, video, advertising, etc. Collaborate cross‑functionally and with external partners to develop shot lists/storyboards, legal and security checks, and execute photo and video shoots to support product/program MARCOM campaigns. Initiate projects on time to allow ample production time and review by designated approvers. Adhere to established policies, procedures, and contractual obligations, including required internal and external approvals. Support local, regional, national, or international events (e.g., trade shows, demonstrations, team meetings, conferences, industry events) as necessary. Other duties as assigned. Qualifications Position Requirements Up to 40% travel. Microsoft Office proficiency and experience with third‑party content management systems and MARCOM tools such as Sprout, Hive, SharePoint, Bynder, or Gather Content. Five or more years of relevant experience developing, executing, and measuring strategic MARCOM plans and campaigns, preferably in a highly regulated industry such as aerospace and defense, finance, or healthcare. Portfolio submission (materials must not have been generated using AI or AI‑powered tools). Exemplary writing and editing skills. Superior attention to detail. Proven cross‑functional project planning and execution skills. Action‑oriented self‑starter. Highly professional verbal and written communication skills to interact successfully with peers, employees and leaders at all levels. Ability to prioritize and execute work successfully in a fast‑paced environment. Ability to manage ambiguity and adapt to change. Resourceful problem‑solver. Education Requirements Bachelor’s degree in marketing, communications, or another related field required. Location Hunt Valley, MD. EEO Statement Textron is committed to providing Equal Opportunity in Employment to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information, or any other characteristic protected by law. #J-18808-Ljbffr