Associate Brand Manager- Orthopaedic Instruments
Stryker Group, Portage, MI, United States
As an Associate Brand Manager within Stryker’s Orthopedic Instruments business and our newly formed OrthoTech division, you will own a high‑impact, orthopedic disposables portfolio that plays a critical role in driving capital penetration, customer loyalty, and long‑term growth.
This role offers the opportunity to step into true portfolio ownership shaping pricing strategy, commercial programs, and sales enablement for cutting accessories, ProCare services, and robotic/manual blades across hospital and Ambulatory Surgery Center (ASC) environments. You’ll work at the intersection of sales, marketing, R&D, and operations, while gaining meaningful people leadership experience and visibility within one of Stryker’s most legacy businesses.
WHAT YOU WILL DO
Own downstream commercialization for the Orthopedic Disposables (ORDs) portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, and tourniquet cuffs
Develop and execute pricing strategies and commercial "offenses" to drive portfolio growth and counter third‑party competitors
Partner closely with Sales to position disposables as premium, value‑driven solutions that accelerate capital adoption
Lead the development of sales education, messaging, and training materials to improve field confidence and consistency
Collaborate cross‑functionally with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy and execution
Serve as the primary marketing interface for robotic blade solutions, coordinating closely with Mako and capital teams
Design and execute ASC‑specific programs that differentiate Stryker’s disposable offerings
Manage and develop a Marketing Associate, providing coaching, prioritization, and performance feedback
Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks
Take ownership of portfolio planning activities including annual marketing planning, forecasting support, and executive updates
WHAT YOU NEED Required
Bachelor’s degree
6+ years of professional experience in marketing, sales, or a related commercial function
Demonstrated experience owning or supporting product portfolios in a cross‑functional environment
Preferred
Medical device, healthcare, or regulated industry experience
Downstream marketing, product marketing, or commercial strategy experience
Pricing strategy or program development experience
Prior people leadership or strong informal leadership experience
Experience supporting ASC and hospital-based commercial strategies
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This role offers the opportunity to step into true portfolio ownership shaping pricing strategy, commercial programs, and sales enablement for cutting accessories, ProCare services, and robotic/manual blades across hospital and Ambulatory Surgery Center (ASC) environments. You’ll work at the intersection of sales, marketing, R&D, and operations, while gaining meaningful people leadership experience and visibility within one of Stryker’s most legacy businesses.
WHAT YOU WILL DO
Own downstream commercialization for the Orthopedic Disposables (ORDs) portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, and tourniquet cuffs
Develop and execute pricing strategies and commercial "offenses" to drive portfolio growth and counter third‑party competitors
Partner closely with Sales to position disposables as premium, value‑driven solutions that accelerate capital adoption
Lead the development of sales education, messaging, and training materials to improve field confidence and consistency
Collaborate cross‑functionally with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy and execution
Serve as the primary marketing interface for robotic blade solutions, coordinating closely with Mako and capital teams
Design and execute ASC‑specific programs that differentiate Stryker’s disposable offerings
Manage and develop a Marketing Associate, providing coaching, prioritization, and performance feedback
Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks
Take ownership of portfolio planning activities including annual marketing planning, forecasting support, and executive updates
WHAT YOU NEED Required
Bachelor’s degree
6+ years of professional experience in marketing, sales, or a related commercial function
Demonstrated experience owning or supporting product portfolios in a cross‑functional environment
Preferred
Medical device, healthcare, or regulated industry experience
Downstream marketing, product marketing, or commercial strategy experience
Pricing strategy or program development experience
Prior people leadership or strong informal leadership experience
Experience supporting ASC and hospital-based commercial strategies
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