Marketing Manager-The Ben Hotel, Autograph Collection
Sage Restaurant Group, West Palm Beach, FL, United States
Job Overview
For a Marketing Manager, this role is about curating desire, amplifying moments, and positioning The Ben as both a lifestyle brand and a social cornerstone of West Palm Beach.
The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized.
Responsibilities
Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
Conduct and track on‑going email marketing campaigns for a variety of hotel business units
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
Develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
Work with designated hotels to create forward‑looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
Direct, manage or assist in the development of break‑thru creative materials, online and offline, to support both corporate and property marketing goals
Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Current search engine optimization (SEO) strategies
Use of content management systems (CMSs) to update hotel websites
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
Adobe Creative Suite including Photoshop, Illustrator and Acrobat
Qualifications Education/Formal Training A four year college degree or equivalent education/experience.
Experience Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.
Knowledge/Skills
Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management
Physical Demands
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment 95% indoor office environment
Benefits
Unlimited paid time off
Eligible to enroll in medical insurance with employer covering up to 70% of premiums with wellness credit
Eligible to enroll in dental insurance with employer contribution towards premiums & vision insurance
Eligible to participate in the Company’s 401(k) program with employer match
Eligible to enroll in Health savings accounts or Flexible Spending Accounts
Company paid Basic Life and AD&D insurance coverage, with option to enroll in additional coverage
Eligible to purchase Pet Insurance, Accidental Insurance, Critical Insurance and Hospital Indemnity Insurance
Company-paid short-term disability
WINFertility guidance for those enrolled in Sage medical plan
Calm Health Application Subscription
Tuition Reimbursement of up to $2,000 per calendar year
Employee Assistance Program
Great discounts on Hotels, Restaurants, and much more.
Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.
EOE Protected Veterans/Disability
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The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized.
Responsibilities
Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
Conduct and track on‑going email marketing campaigns for a variety of hotel business units
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
Develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
Work with designated hotels to create forward‑looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
Direct, manage or assist in the development of break‑thru creative materials, online and offline, to support both corporate and property marketing goals
Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Current search engine optimization (SEO) strategies
Use of content management systems (CMSs) to update hotel websites
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
Adobe Creative Suite including Photoshop, Illustrator and Acrobat
Qualifications Education/Formal Training A four year college degree or equivalent education/experience.
Experience Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.
Knowledge/Skills
Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management
Physical Demands
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment 95% indoor office environment
Benefits
Unlimited paid time off
Eligible to enroll in medical insurance with employer covering up to 70% of premiums with wellness credit
Eligible to enroll in dental insurance with employer contribution towards premiums & vision insurance
Eligible to participate in the Company’s 401(k) program with employer match
Eligible to enroll in Health savings accounts or Flexible Spending Accounts
Company paid Basic Life and AD&D insurance coverage, with option to enroll in additional coverage
Eligible to purchase Pet Insurance, Accidental Insurance, Critical Insurance and Hospital Indemnity Insurance
Company-paid short-term disability
WINFertility guidance for those enrolled in Sage medical plan
Calm Health Application Subscription
Tuition Reimbursement of up to $2,000 per calendar year
Employee Assistance Program
Great discounts on Hotels, Restaurants, and much more.
Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.
EOE Protected Veterans/Disability
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