Sr Event Marketing Manager, Reshape, Amazon Business
Amazon, Seattle, WA, United States
Sr Event Marketing Manager, Reshape, Amazon Business
Job ID: 10384669 | Amazon.com Services LLC
Amazon Business is a fast-growing startup focused on building innovative procurement and purchasing solutions for B2B organizations. The Sr Event Marketing Manager will own strategy and end‑to‑end execution of Amazon Business Reshape, the flagship annual conference for procurement, finance, and technology leaders.
Key Job Responsibilities
Own the long‑term strategy, execution, and multi‑year growth roadmap for Amazon Business Reshape in partnership with senior leadership.
Serve as primary program owner accountable for delivering a high‑quality attendee experience aligned with business goals.
Own event marketing strategy and demand generation, including audience segmentation, recruitment, and registration operations.
Author and own all event‑related written communications—business documents, leadership reviews, newsletters, and marketing materials—and build executive‑ready presentations for VP‑level audiences.
Own sponsorship strategy and execution, including revenue targets, sponsor engagement, onsite activation, and end‑to‑end operations from contracting through post‑event follow‑up.
Own event production and operational delivery, including venue selection and management, AV, onsite operations, and physical activations.
Define and own the end‑to‑end attendee journey, including session programming, networking design, and cross‑functional alignment across programming and environment design.
Own sales alignment strategy and customer meeting programs in partnership with go‑to‑market teams.
Own event performance measurement, post‑event analytics, and KPI reporting; partner with marketing technology teams on campaign structure and reporting infrastructure.
Manage multiple agency partners across production, creative, AV, registration, housing, and destination management, including sourcing, contracting, and negotiation.
Serve as program lead for the Reshape Steering Committee and GTM Committee, presenting regularly to executive stakeholders on strategy, progress, and outcomes.
Manage full event budget, including spend forecasting, PO management, accounts payable, and sponsorship/ticket revenue, maintaining accuracy and alignment to budget while upholding Amazon's frugality principles.
About the Team The AB Global Events and Experiences team is a small but mighty group building B2B event marketing programs. We are in our third year and looking to expand with someone who can think strategically while executing with precision, thrive in ambiguity, and enjoys teaching others.
Basic Qualifications
Experience using data to influence business decisions.
6+ years full‑time experience managing large in‑person events/conferences.
5+ years experience sourcing, selecting, negotiating, and contracting venues, agencies, and vendors.
Preferred Qualifications
Experience managing and negotiating contracts and vendor relationships.
Experience working with multiple stakeholders at various levels and in different locales to drive alignment.
Experience managing events/meetings in a global company.
Experience using analytical, marketing, and productivity tools including Oracle Business Intelligence, Salesforce, Microsoft OneNote, and Microsoft SharePoint.
7+ years of event marketing or brand, program, or experiential marketing experience.
Experience communicating to senior management and customers verbally and in writing.
Compensation & Benefits The base salary range for this position is $142,800 – $193,200 USD annually, depending on experience, qualifications, and location. Your Amazon package will include sign‑on payments, restricted stock units (RSUs), and comprehensive benefits, including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance, and optional supplemental life plans), Employee Assistance Program, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage, 401(k) matching, paid time off, and parental leave.
Location & Salary Range
USA, VA, Arlington – $142,800.00 – $193,200.00 USD annually
USA, WA, Seattle – $142,800.00 – $193,200.00 USD annually
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
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Amazon Business is a fast-growing startup focused on building innovative procurement and purchasing solutions for B2B organizations. The Sr Event Marketing Manager will own strategy and end‑to‑end execution of Amazon Business Reshape, the flagship annual conference for procurement, finance, and technology leaders.
Key Job Responsibilities
Own the long‑term strategy, execution, and multi‑year growth roadmap for Amazon Business Reshape in partnership with senior leadership.
Serve as primary program owner accountable for delivering a high‑quality attendee experience aligned with business goals.
Own event marketing strategy and demand generation, including audience segmentation, recruitment, and registration operations.
Author and own all event‑related written communications—business documents, leadership reviews, newsletters, and marketing materials—and build executive‑ready presentations for VP‑level audiences.
Own sponsorship strategy and execution, including revenue targets, sponsor engagement, onsite activation, and end‑to‑end operations from contracting through post‑event follow‑up.
Own event production and operational delivery, including venue selection and management, AV, onsite operations, and physical activations.
Define and own the end‑to‑end attendee journey, including session programming, networking design, and cross‑functional alignment across programming and environment design.
Own sales alignment strategy and customer meeting programs in partnership with go‑to‑market teams.
Own event performance measurement, post‑event analytics, and KPI reporting; partner with marketing technology teams on campaign structure and reporting infrastructure.
Manage multiple agency partners across production, creative, AV, registration, housing, and destination management, including sourcing, contracting, and negotiation.
Serve as program lead for the Reshape Steering Committee and GTM Committee, presenting regularly to executive stakeholders on strategy, progress, and outcomes.
Manage full event budget, including spend forecasting, PO management, accounts payable, and sponsorship/ticket revenue, maintaining accuracy and alignment to budget while upholding Amazon's frugality principles.
About the Team The AB Global Events and Experiences team is a small but mighty group building B2B event marketing programs. We are in our third year and looking to expand with someone who can think strategically while executing with precision, thrive in ambiguity, and enjoys teaching others.
Basic Qualifications
Experience using data to influence business decisions.
6+ years full‑time experience managing large in‑person events/conferences.
5+ years experience sourcing, selecting, negotiating, and contracting venues, agencies, and vendors.
Preferred Qualifications
Experience managing and negotiating contracts and vendor relationships.
Experience working with multiple stakeholders at various levels and in different locales to drive alignment.
Experience managing events/meetings in a global company.
Experience using analytical, marketing, and productivity tools including Oracle Business Intelligence, Salesforce, Microsoft OneNote, and Microsoft SharePoint.
7+ years of event marketing or brand, program, or experiential marketing experience.
Experience communicating to senior management and customers verbally and in writing.
Compensation & Benefits The base salary range for this position is $142,800 – $193,200 USD annually, depending on experience, qualifications, and location. Your Amazon package will include sign‑on payments, restricted stock units (RSUs), and comprehensive benefits, including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance, and optional supplemental life plans), Employee Assistance Program, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage, 401(k) matching, paid time off, and parental leave.
Location & Salary Range
USA, VA, Arlington – $142,800.00 – $193,200.00 USD annually
USA, WA, Seattle – $142,800.00 – $193,200.00 USD annually
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
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