Marketing Manager - Hornblower Shipyard
Hornblower Corp, Newfield, CT, United States
Commercial Manager - Hornblower Shipyard
Shipyard Bridgeport CT, 731 Seaview Avenue, Bridgeport, Connecticut, United States of America
Job Description Posted Tuesday, March 17, 2026 at 7:00 AM
Hornblower Group
is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands.
City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems.
Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfront logistics and management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group’s additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visit hornblowercorp.com.
Position Summary: The Commercial Manager serves as a hands-on marketing generalist, responsible for developing, implementing, and executing creative marketing initiatives that drive brand awareness, engagement, and lead generation for Hornblower Marine, including its Propulsion, Construction, and Management divisions.
This role is ideal for a creative, self-motivated marketer who can manage integrated marketing campaigns, manage social, digital and traditional marketing channels, and ensures alignment with business objectives and brand positioning for Hornblower Marine and its distributor partnerships.
Duties and Responsibilities:
Manage the execution of direct marketing programs to positively impact acquisition, engagement, and retention.
Execute the fulfillment of media buys; print and digital.
Contribute to the development of digital and print marketing collateral, coordinate on brand messaging, and ensuring the product aligns with commercial goals.
Assist in the business strategy of trade show selection, setting event sales goals, and evaluating event ROI.
Design and produce marketing materials, including presentations, brochures, digital ads, and event signage.
Support the sales team during events by setting meetings with clients and potential partners and reviewing show leads and assisting in lead to sales conversions.
Create and contribute to integrated and grassroots marketing campaigns for HB Marine / Propulsion partner and distributor campaigns.
Edit and produce basic photo and video content to support storytelling and brand promotion.
Research and construct information for case studies, email blasts, and long‑form social posts.
Manage and execute marketing initiatives on social media, including social media content creation.
Engage with online audiences and support dealer/distributor campaigns to increase visibility and community engagement.
Work with the Marketing team to continually increase loyalty retention and engagement of our online audience via social media.
Run performance reports to monitor, analyze and communicate weekly KPIs and metrics to drive optimization and higher conversions.
Provide logistical support and coordination of trade shows, industry events and other promotional activations and develop pre‑ and post‑show campaigns.
Perform regular audits of website content to ensure accuracy, timeliness and relevancy.
Manage, execute, track, and recap marketing demand generation campaigns and programs that drive awareness, increase lead to opportunity conversions to drive sales and revenue.
Manage the execution of e‑newsletter, nurture campaigns, and e‑blast content programs to target markets.
Maintain an organized library of digital assets and marketing materials.
Work on special projects and ad hoc projects to help support the leadership team in their goals.
Requirements & Qualifications:
Bachelor’s degree preferred (Marketing or graphic design related field).
3+ years of experience in hands‑on marketing experience, strategy & execution
Photography, videography, and editing experience
Social Media content creation and platform management experience
Copywriting and editorial skills
Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, and Canva (or similar)
Detail‑oriented project management skills
Demonstrated experience using hard data and metrics to measure performance and determine improvements and innovations.
Ability to take initiative and communicate effectively within a large environment
Exceptional writer, strong presentation skills, and creative thinker
Strong organizational skills including prioritizing
Sound judgement and ability to successfully manage vendor/partner relationships
#HBShipyard
The
RESPECT
Service System embodies our mission, vision, values and operating principles. By creating a company culture that puts
RESPECT
at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.
Shipyard Bridgeport CT, 731 Seaview Avenue, Bridgeport, Connecticut, United States of America
#J-18808-Ljbffr
Job Description Posted Tuesday, March 17, 2026 at 7:00 AM
Hornblower Group
is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands.
City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems.
Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfront logistics and management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group’s additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visit hornblowercorp.com.
Position Summary: The Commercial Manager serves as a hands-on marketing generalist, responsible for developing, implementing, and executing creative marketing initiatives that drive brand awareness, engagement, and lead generation for Hornblower Marine, including its Propulsion, Construction, and Management divisions.
This role is ideal for a creative, self-motivated marketer who can manage integrated marketing campaigns, manage social, digital and traditional marketing channels, and ensures alignment with business objectives and brand positioning for Hornblower Marine and its distributor partnerships.
Duties and Responsibilities:
Manage the execution of direct marketing programs to positively impact acquisition, engagement, and retention.
Execute the fulfillment of media buys; print and digital.
Contribute to the development of digital and print marketing collateral, coordinate on brand messaging, and ensuring the product aligns with commercial goals.
Assist in the business strategy of trade show selection, setting event sales goals, and evaluating event ROI.
Design and produce marketing materials, including presentations, brochures, digital ads, and event signage.
Support the sales team during events by setting meetings with clients and potential partners and reviewing show leads and assisting in lead to sales conversions.
Create and contribute to integrated and grassroots marketing campaigns for HB Marine / Propulsion partner and distributor campaigns.
Edit and produce basic photo and video content to support storytelling and brand promotion.
Research and construct information for case studies, email blasts, and long‑form social posts.
Manage and execute marketing initiatives on social media, including social media content creation.
Engage with online audiences and support dealer/distributor campaigns to increase visibility and community engagement.
Work with the Marketing team to continually increase loyalty retention and engagement of our online audience via social media.
Run performance reports to monitor, analyze and communicate weekly KPIs and metrics to drive optimization and higher conversions.
Provide logistical support and coordination of trade shows, industry events and other promotional activations and develop pre‑ and post‑show campaigns.
Perform regular audits of website content to ensure accuracy, timeliness and relevancy.
Manage, execute, track, and recap marketing demand generation campaigns and programs that drive awareness, increase lead to opportunity conversions to drive sales and revenue.
Manage the execution of e‑newsletter, nurture campaigns, and e‑blast content programs to target markets.
Maintain an organized library of digital assets and marketing materials.
Work on special projects and ad hoc projects to help support the leadership team in their goals.
Requirements & Qualifications:
Bachelor’s degree preferred (Marketing or graphic design related field).
3+ years of experience in hands‑on marketing experience, strategy & execution
Photography, videography, and editing experience
Social Media content creation and platform management experience
Copywriting and editorial skills
Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, and Canva (or similar)
Detail‑oriented project management skills
Demonstrated experience using hard data and metrics to measure performance and determine improvements and innovations.
Ability to take initiative and communicate effectively within a large environment
Exceptional writer, strong presentation skills, and creative thinker
Strong organizational skills including prioritizing
Sound judgement and ability to successfully manage vendor/partner relationships
#HBShipyard
The
RESPECT
Service System embodies our mission, vision, values and operating principles. By creating a company culture that puts
RESPECT
at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.
EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.
Shipyard Bridgeport CT, 731 Seaview Avenue, Bridgeport, Connecticut, United States of America
#J-18808-Ljbffr