Starcom Mediavest Group Germany Gmbh is hiring: Vice President Director, Audienc

VP, Director Of Audience & Insights (A&I) Research

The VP, Director of Audience & Insights (A&I) Research is a senior leader within the broader A&I organization, supporting a global electronics account in Plano, Texas. This role leads the generation of actionable insights to inform media strategy, audience activation, consumer research, and measurement. Leveraging research, data, and analytics, this leader answers critical business questions, establishes best practices, and anticipates future needs to drive the business forward. The ideal candidate balances analytical rigor with curiosityconnecting the "what" to the "why" behind the data.

Responsibilities

• Serve as a thought leader and subject matter expert across quantitative and qualitative research
• Own senior-level relationships with Samsung Media and Consumer Insights teams, delivering insight-driven solutions
• Drive cross-functional collaboration with Strategy and Analytics teams to inform audience and campaign planning

Deliver Actionable Insights to Support Business & Media Decisions

• Define and evolve the audience approach to identify, size, and understand growth opportunities
• Connect audience insights and strategic profiling through activation and measurement
• Support Ad Effectiveness / Brand Lift efforts by translating business goals and KPIs into effective study design
• Develop competitive intelligence to inform category, brand, and marketplace context
• Recommend innovative, solutions-oriented approaches with clear media and marketing implications

How This Leader Shows Up

• Thrives in a fast-paced, dynamic environment with strong prioritization and time-management skills
• Brings agency or research experience in a client-facing role, including people management
• Communicates clearly and effectively across senior stakeholders, both written and verbal
• Operates independently while collaborating closely across analytics, strategy, investment, and creative teams

Qualifications

• 10+ years of experience in an agency or research environment
• Deep expertise with syndicated audience solutions (e.g., MRI, GWI) and identity-based audience activation
• Experience leading custom quantitative and qualitative research (survey design, focus groups, etc.)
• Strong background in competitive intelligence and reporting (e.g., MediaRadar, Pathmatics)
• Understanding of brand health frameworks and their application to media strategy
• Working knowledge of paid media across offline and digital channels

Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $135,375 - $194,460. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/1/26. All your information will be kept confidential according to EEO guidelines.