B2B Digital Marketing Manager
EPITEC, Englewood Cliffs, NJ, United States
Job Title:
B2B Digital Marketing Manager
Location:
Onsite in Englewood Cliffs, New Jersey
Job Type:
W2 Contract - 6 months
Expected hours per week:
40 hours per week
Pay:
$50-$57
Responsibilities
Optimize and execute content for our client's website (e.g., homepage, product detail pages, marketing landing pages)
Execute the build of below the fold enhanced content on PDPs, landing pages etc.
Make regular homepage updates that align with current campaigns, content pillars, seasonality, etc.
Execute updates and refreshes on existing content to keep it relevant and accurate
Ensure site is optimized for traditional SEO and GEO
Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting and analytics
Report on web and email analytics
Assist with various Adhoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise.
Qualifications
Minimum of 4-6 years related experience with Bachelor’s Degree or Master Degree and experience in website development, digital marketing, SEO and email marketing
Advanced experience with Microsoft Excel, PowerPoint & data analysis
Ability to effectively communicate to both internal & external stakeholders
Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports
Comfortable navigating a complex organization and building cross-functional relationships
Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling
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B2B Digital Marketing Manager
Location:
Onsite in Englewood Cliffs, New Jersey
Job Type:
W2 Contract - 6 months
Expected hours per week:
40 hours per week
Pay:
$50-$57
Responsibilities
Optimize and execute content for our client's website (e.g., homepage, product detail pages, marketing landing pages)
Execute the build of below the fold enhanced content on PDPs, landing pages etc.
Make regular homepage updates that align with current campaigns, content pillars, seasonality, etc.
Execute updates and refreshes on existing content to keep it relevant and accurate
Ensure site is optimized for traditional SEO and GEO
Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting and analytics
Report on web and email analytics
Assist with various Adhoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise.
Qualifications
Minimum of 4-6 years related experience with Bachelor’s Degree or Master Degree and experience in website development, digital marketing, SEO and email marketing
Advanced experience with Microsoft Excel, PowerPoint & data analysis
Ability to effectively communicate to both internal & external stakeholders
Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports
Comfortable navigating a complex organization and building cross-functional relationships
Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling
#J-18808-Ljbffr