Social Media Publishing and Content Strategy Manager, True Crime
Sinclair Inc., Austin, TX, United States
We’re looking for someone who lives and breathes social—someone who knows exactly what makes people stop scrolling, hit play, and come back for more.
What You’ll Do
Own the Publishing Strategy
Build and evolve a dynamic publishing plan designed to maximize views, engagement, and audience growth.
Use platform trends, audience behavior, competitor insights, and performance data to determine what goes out, when, and where.
Work closely with creative teams to streamline workflows, cut inefficiencies, and move fast—especially when news breaks.
Be the Final Set of Eyes
Act as the last line of defense before anything goes live.
Review all content for accuracy, clarity, tone, and brand alignment—nothing gets published without your sign-off.
Catch and correct errors in spelling, grammar, context, and formatting.
Flag potential risks or sensitivities, using strong editorial judgment to ensure content meets internal standards and guidelines.
Optimize Everything
Make sure every post is set up to win: tagging, metadata, keywords, categorization—you know the drill.
Partner with creators to ensure content is built for discovery and performance from the start.
Collaborate Across the Network
Spot opportunities to amplify content through internal partnerships.
Build relationships across teams and use smart, persuasive communication to get more eyes on our content.
Track What Works (and What Doesn’t)
Analyze performance across platforms to understand what’s hitting and what’s not—by format, topic, and execution.
Turn data into clear, actionable insights that shape future content decisions.
Regularly report on performance, trends, and the competitive landscape.
Stay Close to the Platforms
Build relationships with platform reps to stay ahead of changes and quickly resolve issues.
Keep a pulse on new features, algorithm shifts, and emerging best practices—and make sure the team knows what matters.
Bridge Organic + Paid
Partner with the paid media team to identify content worth boosting and help shape promotion strategies.
Support cross-channel amplification and develop smart approaches (including dark posting) to grow reach and audience.
What You Bring
A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and what performs on each.
Strong editorial instincts and a sharp eye for detail—you catch what others miss.
Experience using data to inform content and publishing decisions.
The ability to move fast, stay organized, and manage multiple priorities.
Clear, confident communication skills and a collaborative mindset.
Bonus Points If You
Have experience in media, news, or entertainment.
Are obsessed with trends, audience behavior, and the “why” behind performance.
Thrive in fast-moving, content-driven environments.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
#J-18808-Ljbffr
What You’ll Do
Own the Publishing Strategy
Build and evolve a dynamic publishing plan designed to maximize views, engagement, and audience growth.
Use platform trends, audience behavior, competitor insights, and performance data to determine what goes out, when, and where.
Work closely with creative teams to streamline workflows, cut inefficiencies, and move fast—especially when news breaks.
Be the Final Set of Eyes
Act as the last line of defense before anything goes live.
Review all content for accuracy, clarity, tone, and brand alignment—nothing gets published without your sign-off.
Catch and correct errors in spelling, grammar, context, and formatting.
Flag potential risks or sensitivities, using strong editorial judgment to ensure content meets internal standards and guidelines.
Optimize Everything
Make sure every post is set up to win: tagging, metadata, keywords, categorization—you know the drill.
Partner with creators to ensure content is built for discovery and performance from the start.
Collaborate Across the Network
Spot opportunities to amplify content through internal partnerships.
Build relationships across teams and use smart, persuasive communication to get more eyes on our content.
Track What Works (and What Doesn’t)
Analyze performance across platforms to understand what’s hitting and what’s not—by format, topic, and execution.
Turn data into clear, actionable insights that shape future content decisions.
Regularly report on performance, trends, and the competitive landscape.
Stay Close to the Platforms
Build relationships with platform reps to stay ahead of changes and quickly resolve issues.
Keep a pulse on new features, algorithm shifts, and emerging best practices—and make sure the team knows what matters.
Bridge Organic + Paid
Partner with the paid media team to identify content worth boosting and help shape promotion strategies.
Support cross-channel amplification and develop smart approaches (including dark posting) to grow reach and audience.
What You Bring
A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and what performs on each.
Strong editorial instincts and a sharp eye for detail—you catch what others miss.
Experience using data to inform content and publishing decisions.
The ability to move fast, stay organized, and manage multiple priorities.
Clear, confident communication skills and a collaborative mindset.
Bonus Points If You
Have experience in media, news, or entertainment.
Are obsessed with trends, audience behavior, and the “why” behind performance.
Thrive in fast-moving, content-driven environments.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
#J-18808-Ljbffr